The digitization of technology will attain the historical status of a quantum leap for mass communication.
- professional media producers are increasingly confronted with technology
- the technical entry barrier is dramatically lowered for professional media producers
- technical border between mass media and individual media is vanishing
- mere reach is out intelligent targeting is in
- the user enters the scenario as a content producer
The Anthropological Aspect Evolution has provided humans with a visual sense, which permits a much higher data rate than the ear. The human brain is prepared to receive high data quantities via the eye and to rapidly process them. This capability was essential for the survival of primeval man. But the cultural achievement of communicating by the visual channel is still in its infancy because of a lack of suitable instruments.
Simulation – Interactivity – Virtuality
Communication by visual media is a powerful instrument for the transfer of knowledge.
Three emerging methods adding emotion to the reception and transfer of knowledge in mass media are presented showing visual demonstrations. Simulation: Science is using it as a powerful tool. But simulation is also very helpful in teaching and training environments and in transferring information to a broad public. Interactivity:
Digitization makes communication a two-way process. In mass communication,interactivity (besides voting via a phone number) has so far been impossible for the lack of a suitable back-channel. Virtuality: Up till now, mass media were limited to distributing their digital experiences in a one-way style. The implementation of virtual realities now lifts simulations and interactive applications in mass communication to a new level.
Conclusion
We are living in a world of constantly growing competition between knowledge transfer and entertainment.
Production view: This visual transformation of knowledge shown before can also be “beautiful” in an aesthetic sense if done by professionals experienced in visual transformation of scientific topics.
Perception view: Anthropology tells us, that “visual beauty” stimulates the perception. Lining in a world of gaming and entertaining, it’s usage fulfills an increasingly important task in public knowledge transfer.
The future role of professionals stays important in this context. User generated content can not erase professional media work.
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PCST Network

Public Communication of Science and Technology

 

From text culture to visual culture
Simulation - Interactivity - virtuality

Susanne Paech   HYPERRAUM.TV

Technology view
The digitization of technology will attain the historical status of a quantum leap for mass communication.
- professional media producers are increasingly confronted with technology
- the technical entry barrier is dramatically lowered for professional media producers
- technical border between mass media and individual media is vanishing
- mere reach is out intelligent targeting is in
- the user enters the scenario as a content producer
The Anthropological Aspect Evolution has provided humans with a visual sense, which permits a much higher data rate than the ear. The human brain is prepared to receive high data quantities via the eye and to rapidly process them. This capability was essential for the survival of primeval man. But the cultural achievement of communicating by the visual channel is still in its infancy because of a lack of suitable instruments.
Simulation – Interactivity – Virtuality
Communication by visual media is a powerful instrument for the transfer of knowledge.
Three emerging methods adding emotion to the reception and transfer of knowledge in mass media are presented showing visual demonstrations. Simulation: Science is using it as a powerful tool. But simulation is also very helpful in teaching and training environments and in transferring information to a broad public. Interactivity:
Digitization makes communication a two-way process. In mass communication,interactivity (besides voting via a phone number) has so far been impossible for the lack of a suitable back-channel. Virtuality: Up till now, mass media were limited to distributing their digital experiences in a one-way style. The implementation of virtual realities now lifts simulations and interactive applications in mass communication to a new level.
Conclusion
We are living in a world of constantly growing competition between knowledge transfer and entertainment.
Production view: This visual transformation of knowledge shown before can also be “beautiful” in an aesthetic sense if done by professionals experienced in visual transformation of scientific topics.
Perception view: Anthropology tells us, that “visual beauty” stimulates the perception. Lining in a world of gaming and entertaining, it’s usage fulfills an increasingly important task in public knowledge transfer.
The future role of professionals stays important in this context. User generated content can not erase professional media work.

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