Engagement with science through audiovisual media is, at least to a certain extent, an active rational behaviour of audiences, which have two analytically different expressions: selection of science content in audiovisual media and reception of science content in audiovisual me- dia. The aim of this paper is to discuss what motivates different audiences to watch science programmes on television, and to compare results and analyses between different European countries. Data was obtained by carrying out 40 focus group discussions; these took place in five European member states: Germany, Finland, Greece, Bulgaria and Ireland. 

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Audience judgements on TV science programming in five EU member states

Markus Lehmkuhl   AVSA Team, Audio-Visual Science Audiences project

Yvonne Cunningham   AVSA Team, Audio-Visual Science Audiences project

Tuomo Mörä   AVSA Team, Audio-Visual Science Audiences project

Christina Karamanidou   AVSA Team, Audio-Visual Science Audiences project

Kristina Boyadieva   AVSA Team, Audio-Visual Science Audiences project

Engagement with science through audiovisual media is, at least to a certain extent, an active rational behaviour of audiences, which have two analytically different expressions: selection of science content in audiovisual media and reception of science content in audiovisual me- dia. The aim of this paper is to discuss what motivates different audiences to watch science programmes on television, and to compare results and analyses between different European countries. Data was obtained by carrying out 40 focus group discussions; these took place in five European member states: Germany, Finland, Greece, Bulgaria and Ireland. 

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