The relevance of strategic communication raises many new questions and challenges for

academic researchers who study the public communication of science and technology (PCST). Whereas much effort has gone into situating the production of PCST in social contexts, into grasping the public authority and credibility of science, and into understanding different publics’ uptake of science, little research on the institutionalisation, commercialisation, and strategic performances of PCST has been conducted. As academic institutions, research- intensive firms, government branches, science centres and many more organisations begin taking a professional and strategic interest in science communication, understanding PCST in strategic contexts becomes increasingly important to understanding contemporary and future challenges to PCST. In order to appreciate what the shift towards strategic communication means for researchers, practitioners, and publics of PCST, we therefore need to explore how the field of PCST relates to other domains of strategic communication. 

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PCST Network

Public Communication of Science and Technology

 

Contextualising strategic communication of science and technology
Persuasion, organization, public relations

Kristian H. Nielsen  

The relevance of strategic communication raises many new questions and challenges for

academic researchers who study the public communication of science and technology (PCST). Whereas much effort has gone into situating the production of PCST in social contexts, into grasping the public authority and credibility of science, and into understanding different publics’ uptake of science, little research on the institutionalisation, commercialisation, and strategic performances of PCST has been conducted. As academic institutions, research- intensive firms, government branches, science centres and many more organisations begin taking a professional and strategic interest in science communication, understanding PCST in strategic contexts becomes increasingly important to understanding contemporary and future challenges to PCST. In order to appreciate what the shift towards strategic communication means for researchers, practitioners, and publics of PCST, we therefore need to explore how the field of PCST relates to other domains of strategic communication. 

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