A section of scholar says that, all media, from a strict interpretation, can be argued as being community media because it addresses a particular community at the exclusion of another. But the nature of community media is believed, it is any form of media that is created and controlled by a particular community, either a geographic community or a community of identity or interest. The great contribution of these media is exploring the comments of a local community on a local issue analysed with their local sentiment. It is also considered that community media may be one of the best ways for creating scientific awareness among the disadvantageous group of people particularly in the developing countries like India. Here, we can take a small example. The north eastern part of India, consisting of seven Indian states which covers 7.7 percent of total Indian landmass. Only in this small region, 357 recognised communities or social group live. The national or regional media may be accessible for those groups. But only community media can reach them, influence them, and help to participate.
If we consider the development activities in a developing country like India, health awareness, especially in the grass roots level is one of the neglected areas. Health awareness is still a difficult task in the developing countries, though governments allot a huge budget. Tuberculosis is now totally curable disease, but still in India 2 persons every 3 minutes, 1000 people per day die from TB. And every year 1.8 million of people are affected with TB. The Govt. of India is providing totally free of cost treatment to all the TB patients through the RNTCP. It cannot be overlooked that lack of proper awareness among the common people is the key reason for the poor health status in the country, especially in the case of tuberculosis.
This research paper deals with community radio and its impact on making the common masses aware of tuberculosis with a hands-on experience. To access the effectiveness of community media, 16 radio features on TB have been produced and broadcast through a community radio. A questionnaire has been distributed to a sample of regular listeners of the community radio before broadcasting the programmes on the basic knowledge on TB and analysed. After completion of the broadcasting of the radio feature, the same questionnaire will be distributed to the same sample and it will be analysed to know the effectiveness of community media in health communication.
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Effectiveness of community media in creating health awareness
A case study of health communication campaign of tuberculosis through community radio in India

Ankuran Dutta   K K Handiqui State Open University, Guwahati, Assam, India

Anamika Ray   Gauhati University, Guwahati, Assam, India

A section of scholar says that, all media, from a strict interpretation, can be argued as being community media because it addresses a particular community at the exclusion of another. But the nature of community media is believed, it is any form of media that is created and controlled by a particular community, either a geographic community or a community of identity or interest. The great contribution of these media is exploring the comments of a local community on a local issue analysed with their local sentiment. It is also considered that community media may be one of the best ways for creating scientific awareness among the disadvantageous group of people particularly in the developing countries like India. Here, we can take a small example. The north eastern part of India, consisting of seven Indian states which covers 7.7 percent of total Indian landmass. Only in this small region, 357 recognised communities or social group live. The national or regional media may be accessible for those groups. But only community media can reach them, influence them, and help to participate.
If we consider the development activities in a developing country like India, health awareness, especially in the grass roots level is one of the neglected areas. Health awareness is still a difficult task in the developing countries, though governments allot a huge budget. Tuberculosis is now totally curable disease, but still in India 2 persons every 3 minutes, 1000 people per day die from TB. And every year 1.8 million of people are affected with TB. The Govt. of India is providing totally free of cost treatment to all the TB patients through the RNTCP. It cannot be overlooked that lack of proper awareness among the common people is the key reason for the poor health status in the country, especially in the case of tuberculosis.
This research paper deals with community radio and its impact on making the common masses aware of tuberculosis with a hands-on experience. To access the effectiveness of community media, 16 radio features on TB have been produced and broadcast through a community radio. A questionnaire has been distributed to a sample of regular listeners of the community radio before broadcasting the programmes on the basic knowledge on TB and analysed. After completion of the broadcasting of the radio feature, the same questionnaire will be distributed to the same sample and it will be analysed to know the effectiveness of community media in health communication.

A copy of the full paper has not yet been submitted.

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