Science Communication in Denmark
Since 2003 Denmark has had science communication written into university legislation, whereby universities must: “... exchange knowledge and skills with the society that surrounds them and encourage employees to take part in public debate”.Furthermore, one of the purposes of the legislation is that, “Results of university research and degree courses should contribute to promoting future growth, welfare and development in society”. Now that the science communication has been formalised and carries the same weight as research and teaching, Danish universities are in the process of professionalising science communication.
Centre Link.SDU
In 2007 the centre Link.SDU was established at the Department of Marketing & Management at the University of Southern Denmark. The aim was not just to give the man on the street a better understanding of research results, but also to increase awareness among businesses so that in the longer term they might enter into partnerships with resources of time or money. In January 2011 the centre was transferred to the Faculty of Business and Social Sciences, where it is responsible for
science communication for 235 researchers spread across five campuses in Denmark. Link.SDU is a unique centre, which both develops new methods for science communication and creates distribution strategies in order to reach its target group. There is considerable focus on branding strategies, consumer behaviours and unfettered creativity to create new initiatives for science communication.
In 2009 the centre was given funding by the Ministry of Science and the University of Southern Denmark to develop an understanding of international universities in USA, England, Germany and France. The results of this project can be seen here:
http://www.sdu.dk/Om_SDU/Institutter_centre/link_sdu/Scico Contribution to the conference
Link.SDU would like to contribute by presenting the most significant results of the project and by sharing its knowledge of methods and strategies for science communication. The centre is particularly interested in the re-cycling of research results in a variety of contexts.
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Public Communication of Science and Technology

 

Putting action behind knowledge

Tessa Gjødesen   Communication centre Link.SDU

Science Communication in Denmark
Since 2003 Denmark has had science communication written into university legislation, whereby universities must: “... exchange knowledge and skills with the society that surrounds them and encourage employees to take part in public debate”.Furthermore, one of the purposes of the legislation is that, “Results of university research and degree courses should contribute to promoting future growth, welfare and development in society”. Now that the science communication has been formalised and carries the same weight as research and teaching, Danish universities are in the process of professionalising science communication.
Centre Link.SDU
In 2007 the centre Link.SDU was established at the Department of Marketing & Management at the University of Southern Denmark. The aim was not just to give the man on the street a better understanding of research results, but also to increase awareness among businesses so that in the longer term they might enter into partnerships with resources of time or money. In January 2011 the centre was transferred to the Faculty of Business and Social Sciences, where it is responsible for
science communication for 235 researchers spread across five campuses in Denmark. Link.SDU is a unique centre, which both develops new methods for science communication and creates distribution strategies in order to reach its target group. There is considerable focus on branding strategies, consumer behaviours and unfettered creativity to create new initiatives for science communication.
In 2009 the centre was given funding by the Ministry of Science and the University of Southern Denmark to develop an understanding of international universities in USA, England, Germany and France. The results of this project can be seen here:
http://www.sdu.dk/Om_SDU/Institutter_centre/link_sdu/Scico Contribution to the conference
Link.SDU would like to contribute by presenting the most significant results of the project and by sharing its knowledge of methods and strategies for science communication. The centre is particularly interested in the re-cycling of research results in a variety of contexts.

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