In order to understand the situation of science communication and popularization within the enterprises, in May 2010, we launched an investigative survey conducted in Sichuan, Shenzhen, Beijing, and Suzhou, and all types of 507 enterprises concerning scientific communication and popularization. The aspects of the enterprises investigated included business people, finance, equipment, facilities and activities along with other aspects of the survey that were carried out. In the face of a changing social and economic environment that the enterprises have to deal with,
along with product upgrading, there is the need to change the business model of science communication and popularization within the enterprise and work with the commitment to improve and strengthen the enterprise.
 
This paper analyzed the data obtained from the questionnaire and evaluated the relevant information and conclusions reached and put forth the proposal as to how to improve science communication and popularization in the enterprises.
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Public Communication of Science and Technology

 

Research on the present state of communication and popularization of science within the enterprise

Li He   China research institute for science popularization, Beijing

In order to understand the situation of science communication and popularization within the enterprises, in May 2010, we launched an investigative survey conducted in Sichuan, Shenzhen, Beijing, and Suzhou, and all types of 507 enterprises concerning scientific communication and popularization. The aspects of the enterprises investigated included business people, finance, equipment, facilities and activities along with other aspects of the survey that were carried out. In the face of a changing social and economic environment that the enterprises have to deal with,
along with product upgrading, there is the need to change the business model of science communication and popularization within the enterprise and work with the commitment to improve and strengthen the enterprise.
 
This paper analyzed the data obtained from the questionnaire and evaluated the relevant information and conclusions reached and put forth the proposal as to how to improve science communication and popularization in the enterprises.

A copy of the full paper has not yet been submitted.

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