In recent years, the scientific information presented in media worldwide has increased as science has played an increasingly important and visible roll in society. Our study proposes to research how the science achievement has been communicated in Romania during a long time period, how the scientific reality has been presented to the public. I chose to study and evaluate the “Magazine” paper – an Independent Weekly Cultural Science Paper, which has appeared without interruption on the Romanian media market since 1957 and addressed all intellectual and all age’s people categories. Appearance continuity, unspecialist public addressability, themes diversity, Science permanent section recommends this Magazine as a generous and continuous channel of science and culture communication. The study was done by searching all the numbers from 1958, 1960, 1965, 1970, 1975, 1980, 1985, 1990, 1995, 2000, 2005, 2010 years of the “Magazine” archives from “Mihai Eminescu” Iasi Central University Library. My study has a primary focus on the science and culture communication items, estimating the occupancy ratio of this kind of articles from total publishing space of the magazine paper.
Related to cultural news, I considered culture communications texts that address in one way or another cultural life in Romania or diverse countries. We did not choose for our study a specific periodical that presented specialized or strict scientific topics, with a less numerous target audience formed from experts. We preferred to analyze an independent cultural and scientific magazine dedicated to an unspecialist public, heterogeneous.
Also, by extrapolating, we believe that such publication presents a stake of type Long Life Learning because mass media are often the only source for reading scientific information for people coming from educational structures.
Acknowledgement: The financial support from the Grant POSDRU/89/1.5/S/ 63663 is highly acknowledged.
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Public Communication of Science and Technology

 

Science communication in romanian media – case study
Magazin weekly paper

Cristina Olariu   Department of Physics, Alexandru Ioan Cuza University, Iasi, Romania

Dorin Popa   Department of Journalism and Communication Science, Faculty of Letters, Alexandru Ioan Cuza University, Iasi, Romania

In recent years, the scientific information presented in media worldwide has increased as science has played an increasingly important and visible roll in society. Our study proposes to research how the science achievement has been communicated in Romania during a long time period, how the scientific reality has been presented to the public. I chose to study and evaluate the “Magazine” paper – an Independent Weekly Cultural Science Paper, which has appeared without interruption on the Romanian media market since 1957 and addressed all intellectual and all age’s people categories. Appearance continuity, unspecialist public addressability, themes diversity, Science permanent section recommends this Magazine as a generous and continuous channel of science and culture communication. The study was done by searching all the numbers from 1958, 1960, 1965, 1970, 1975, 1980, 1985, 1990, 1995, 2000, 2005, 2010 years of the “Magazine” archives from “Mihai Eminescu” Iasi Central University Library. My study has a primary focus on the science and culture communication items, estimating the occupancy ratio of this kind of articles from total publishing space of the magazine paper.
Related to cultural news, I considered culture communications texts that address in one way or another cultural life in Romania or diverse countries. We did not choose for our study a specific periodical that presented specialized or strict scientific topics, with a less numerous target audience formed from experts. We preferred to analyze an independent cultural and scientific magazine dedicated to an unspecialist public, heterogeneous.
Also, by extrapolating, we believe that such publication presents a stake of type Long Life Learning because mass media are often the only source for reading scientific information for people coming from educational structures.
Acknowledgement: The financial support from the Grant POSDRU/89/1.5/S/ 63663 is highly acknowledged.

A copy of the full paper has not yet been submitted.

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