Although science communication activities have been carried out in Mexico for decades, this has not been documented in a systematic and updated manner yet. Hence, this work proposes a methodology that aims at identifying which Mexican organizations work in the science communication field (whether in practice, research or education).
However in this paper we present the first stage, which focuses on a methodology aimed at finding the mass media that is publishing or broadcasting science content on a regular basis in Mexico City. By looking into a media directory and different directories that scientific institutions use to contact journalists, we came up with a list of 71 potential candidates. Two follow-up questionnaires were done to confirm the media or eliminate them from the final map. In this way, we also got information on how they communicate science.
We obtained answers from 45 media organizations (newspapers, radio, television and magazines), which gave us the first approach to their science communication practice in terms of frequency, priority, sources, news-making process, professional profiles and remuneration.
For instance, 69% of the media said they don’t have a science department; 16% assured their reporters don’t receive any remuneration for their work; 31% said that they produce less than 40% of their science content; and 40% responded they don’t have a specific frequency to publish or broadcast science issues.
These preliminary results suggest that the method can be applied by using few resources and in a short period of time to effectively detect those organisations that communicate science. However, in order to have a final national map, replication and improvement of this methodology are needed throughout the entire country.
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Public Communication of Science and Technology

 

Towards a “map” of science communication activities in Mexico
A methodological proposal

A. Rueda-Rodríguez   Complexity, Science and Society Network, National Council of Science and Technology, Government of Mexico

C. Rosen-Ferlinil   Complexity, Science and Society Network, National Council of Science and Technology, Government of Mexico

J. Taguena-Pargal   Mexican Society of Science and Technology Communication (SOMEDICYT)

J. Cruz-Mena   Science Journalism Office, National Autonomous University of Mexico (UNAM)

Although science communication activities have been carried out in Mexico for decades, this has not been documented in a systematic and updated manner yet. Hence, this work proposes a methodology that aims at identifying which Mexican organizations work in the science communication field (whether in practice, research or education).
However in this paper we present the first stage, which focuses on a methodology aimed at finding the mass media that is publishing or broadcasting science content on a regular basis in Mexico City. By looking into a media directory and different directories that scientific institutions use to contact journalists, we came up with a list of 71 potential candidates. Two follow-up questionnaires were done to confirm the media or eliminate them from the final map. In this way, we also got information on how they communicate science.
We obtained answers from 45 media organizations (newspapers, radio, television and magazines), which gave us the first approach to their science communication practice in terms of frequency, priority, sources, news-making process, professional profiles and remuneration.
For instance, 69% of the media said they don’t have a science department; 16% assured their reporters don’t receive any remuneration for their work; 31% said that they produce less than 40% of their science content; and 40% responded they don’t have a specific frequency to publish or broadcast science issues.
These preliminary results suggest that the method can be applied by using few resources and in a short period of time to effectively detect those organisations that communicate science. However, in order to have a final national map, replication and improvement of this methodology are needed throughout the entire country.

A copy of the full paper has not yet been submitted.

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