Using online social media for the public communication of science and technology has become a widespread phenomenon as well as a vital capability for everybody active in the field. In this light the Red de Popularización de la Ciencia y de la Tecnología en América Latina y el Caribe (Red Pop) and the UNESCO Regional Bureau for Sciences in Latin America and the Caribbean jointly organize a preconference workshop to create a space for learning-by-doing that stimulates the exchange of innovative practices and the collaboration of PCST researchers and practitioners. The idea is to offer a hands-on workshop for acquiring online media skills in the field of PCST via practical engagement and experimentation in an informal and hopefully fun way. During the workshop we will learn about online media for generating, distributing and curating contents online and will exchange experiences on what works and what challenges we face in various PCST contexts, e.g. museums, research labs etc. During the conference, we will apply the concepts elaborated in the workshop by covering PCST 2014 with online media. We would like to draw special attention to questions of social inclusion in the practice of PCST by approaching this issue in discussions and in practice. The workshop is meant to be useful to participants by taking into account the contexts in which they want to apply their skills as well as by working on challenges they are facing. Duration: 3 hrs workshop time + min. 1 hr social media work during the conference Topics covered: (1) How to generate, distribute and curate content online - via blogs, Twitter, Instagram, Vine and multimedia collections (e.g. Storify, Timeline JS) (optional: web videos; integration of remote participants, e.g. Hangouts for expert chats); (2) Basics of social media strategies for PCST; (3) How to design socially inclusive social media strategies for online PCST; (4) Reflection of potentials and problems of social media use in various PCST contexts. Course Language: English (organizers are also fluent in Spanish for on the spot translation) Participants: Social media beginners and experts alike (previous experience welcome but not required!); Researchers and practitioners of PCST; max. 30 Organizers: Alejandra León-Castellá Fundación CIENTEC, San José, Costa Rica Red de Popularización de la Ciencia y de la Tecnología en América Latina y el Caribe alejandraleon@me.com Claudia Göbel UNESCO Regional Bureau for Sciences in Latin America and the Caribbean, Montevideo, Uruguay cgoebel@ unesco.org.uy">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Social media in the public communication of science and technology
Crash course and hands-on experiments for researchers and practitioners

Claudia Göbel   UNESCO Regional Bureau for Sciences in Latin America and the Caribbean, Montevideo, Uruguay

Alejandra León Castellá   Fundación para el Centro Nacional de la Ciencia y la Tecnología, Costa Rica

Using online social media for the public communication of science and technology has become a widespread phenomenon as well as a vital capability for everybody active in the field. In this light the Red de Popularización de la Ciencia y de la Tecnología en América Latina y el Caribe (Red Pop) and the UNESCO Regional Bureau for Sciences in Latin America and the Caribbean jointly organize a preconference workshop to create a space for learning-by-doing that stimulates the exchange of innovative practices and the collaboration of PCST researchers and practitioners. The idea is to offer a hands-on workshop for acquiring online media skills in the field of PCST via practical engagement and experimentation in an informal and hopefully fun way. During the workshop we will learn about online media for generating, distributing and curating contents online and will exchange experiences on what works and what challenges we face in various PCST contexts, e.g. museums, research labs etc. During the conference, we will apply the concepts elaborated in the workshop by covering PCST 2014 with online media. We would like to draw special attention to questions of social inclusion in the practice of PCST by approaching this issue in discussions and in practice. The workshop is meant to be useful to participants by taking into account the contexts in which they want to apply their skills as well as by working on challenges they are facing. Duration: 3 hrs workshop time + min. 1 hr social media work during the conference Topics covered: (1) How to generate, distribute and curate content online - via blogs, Twitter, Instagram, Vine and multimedia collections (e.g. Storify, Timeline JS) (optional: web videos; integration of remote participants, e.g. Hangouts for expert chats); (2) Basics of social media strategies for PCST; (3) How to design socially inclusive social media strategies for online PCST; (4) Reflection of potentials and problems of social media use in various PCST contexts. Course Language: English (organizers are also fluent in Spanish for on the spot translation) Participants: Social media beginners and experts alike (previous experience welcome but not required!); Researchers and practitioners of PCST; max. 30 Organizers: Alejandra León-Castellá Fundación CIENTEC, San José, Costa Rica Red de Popularización de la Ciencia y de la Tecnología en América Latina y el Caribe alejandraleon@me.com Claudia Göbel UNESCO Regional Bureau for Sciences in Latin America and the Caribbean, Montevideo, Uruguay cgoebel@ unesco.org.uy

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