The Brazilian Ministry of Health estimates that in 2011 there will be more than 500.000 new cases of cancer, and 1 / 3 will lead to death. The incidence and mortality of cancer have been increasing in Brazil due to the increase in life expectancy and control of infectious diseases. In recent decades, health officials noted a 43% increase in cancer deaths. On the other hand, data from the World Health Organization confirm that at least one third of cancers could be prevented if population adopted healthier lifestyle, like quitting smoking, physical activity, eating properly and avoiding excess alcohol and sun exposure at inappropriate times, as well as adopting safe sex practices. It is known that the occurrence of cancer in young people is rare. However, it is at this age that people adopt habits and customs that can be correlated to the appearance of a tumor in older age. Among these habits there are inadequate exposure to the sun, the use of cigarettes and other drugs, unsafe sex, excessive consumption of alcohol etc... Facing this panorama our group has developed a series of health communication strategies that aim to enlighten young people about cancer and its risk factors, but before that, surveys were conducted to understand how is the perception of these young people about the issue and what is best strategy to increase the effectiveness of the tools of awareness and prevention. Therefore we developed three YouTube videos and a Role-Playing Game book warning about preventive cancers in a language that is commonly used by teenagers.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

A playful Arsenal against cancer
The importance of interactivity with the audience in the construction of effective tools for disease prevention

Gabriel Machado   Universidade Federal do Rio de Janeiro

Marina Verjovsky   Universidade Federal do Rio de Janeiro

Tainá Rêgo   Universidade Federal do Rio de Janeiro

Claudia Jurberg   Universidade Federal do Rio de Janeiro

The Brazilian Ministry of Health estimates that in 2011 there will be more than 500.000 new cases of cancer, and 1 / 3 will lead to death. The incidence and mortality of cancer have been increasing in Brazil due to the increase in life expectancy and control of infectious diseases. In recent decades, health officials noted a 43% increase in cancer deaths. On the other hand, data from the World Health Organization confirm that at least one third of cancers could be prevented if population adopted healthier lifestyle, like quitting smoking, physical activity, eating properly and avoiding excess alcohol and sun exposure at inappropriate times, as well as adopting safe sex practices. It is known that the occurrence of cancer in young people is rare. However, it is at this age that people adopt habits and customs that can be correlated to the appearance of a tumor in older age. Among these habits there are inadequate exposure to the sun, the use of cigarettes and other drugs, unsafe sex, excessive consumption of alcohol etc... Facing this panorama our group has developed a series of health communication strategies that aim to enlighten young people about cancer and its risk factors, but before that, surveys were conducted to understand how is the perception of these young people about the issue and what is best strategy to increase the effectiveness of the tools of awareness and prevention. Therefore we developed three YouTube videos and a Role-Playing Game book warning about preventive cancers in a language that is commonly used by teenagers.

A copy of the full paper has not yet been submitted.

BACK TO TOP