Perception surveys of science and technology (S&T) are important to analyze how people are dealing with issues related to this subject. In the years of 2010 and 2011 we conducted a survey with young people from the 5 Brazilian regions. The research was conducted in a capital and in the countryside of each Brazilian region. The interviews were conducted in two stages: a quantitative (questionnaires) and a qualitative (focus group). In this abstract, the result of a question with an excerpt from the student’s speech will be shown. In this evaluation, the subject discussed relates to the students’ habit of watching programs that deal with S&T. Table 1: Watch TV programs that deal with S&T Midwest Northeast North Southeast South Yes, often 13,4% 18,6% 17,5% 14,7% 13,9% Yes, sometimes 74,1% 65,7% 73,2% 67,5% 67,1% No, never 12,5% 15,7% 9,3% 17,7% 19,0% By the answers presented in the questionnaire, we can see that watching S&T TV programs is not a priority for the students interviewed. This may be related to the fact that the open TV schedule does not broadcast programs that cover this subject in a primetime, as reported by a student from Brasilia/DF. In addition, the TV programs are superficial, without depth in the subject. E: Who is going to wake up Saturday 6:30am to see a program of science and technology? Q: That really is a problem E: There should have a more accessible schedule (+) Q: Do you think that if Globo Ciência were shown in a more accessible schedule (+) Perhaps (+) Saturday afternoon… you would watch? E: Few people would… ( + ) Q: And you that are young? E: I would… E: If it explains a subject that contains many details (+) it would be good, because there are interviews on TV (+) as it was shown on Globo Reporter /.../ about sedentarism, they did not explain so well this reportage, so, these issues must be well explained (+) to make some things understandable (+) P: They end up making the thing very superficial (+) E: They end up making a poor and superficial reportage (+) only address the issue (+) but do not cover the subject in depth (+) Among young Brazilians who watch S&T programs on TV, we realized that in the north and northeast of the country there is a greater habit of watching this type of program. We also point out that the south and southeast region have the highest percentage of young people who never use this means of information to gain knowledge on this subject.

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Public Communication of Science and Technology

 

Audience of brazilian students in science and technology programs on television

Raquel Roberta Bertoldo   Universidade Estadual do Oeste do Paraná, Brazil

Marcia Borin da Cunha   Universidade Estadual do Oeste do Paraná, Brazil

Olga Maria Ritter Peres   Universidade Estadual do Oeste do Paraná, Brazil

Angela Camila Pinto Duncke   Universidade Estadual do Oeste do Paraná, Brazil

Marcelo Giodan   Universidade de São Paulo, Brazil

Perception surveys of science and technology (S&T) are important to analyze how people are dealing with issues related to this subject. In the years of 2010 and 2011 we conducted a survey with young people from the 5 Brazilian regions. The research was conducted in a capital and in the countryside of each Brazilian region. The interviews were conducted in two stages: a quantitative (questionnaires) and a qualitative (focus group). In this abstract, the result of a question with an excerpt from the student’s speech will be shown. In this evaluation, the subject discussed relates to the students’ habit of watching programs that deal with S&T. Table 1: Watch TV programs that deal with S&T Midwest Northeast North Southeast South Yes, often 13,4% 18,6% 17,5% 14,7% 13,9% Yes, sometimes 74,1% 65,7% 73,2% 67,5% 67,1% No, never 12,5% 15,7% 9,3% 17,7% 19,0% By the answers presented in the questionnaire, we can see that watching S&T TV programs is not a priority for the students interviewed. This may be related to the fact that the open TV schedule does not broadcast programs that cover this subject in a primetime, as reported by a student from Brasilia/DF. In addition, the TV programs are superficial, without depth in the subject. E: Who is going to wake up Saturday 6:30am to see a program of science and technology? Q: That really is a problem E: There should have a more accessible schedule (+) Q: Do you think that if Globo Ciência were shown in a more accessible schedule (+) Perhaps (+) Saturday afternoon… you would watch? E: Few people would… ( + ) Q: And you that are young? E: I would… E: If it explains a subject that contains many details (+) it would be good, because there are interviews on TV (+) as it was shown on Globo Reporter /.../ about sedentarism, they did not explain so well this reportage, so, these issues must be well explained (+) to make some things understandable (+) P: They end up making the thing very superficial (+) E: They end up making a poor and superficial reportage (+) only address the issue (+) but do not cover the subject in depth (+) Among young Brazilians who watch S&T programs on TV, we realized that in the north and northeast of the country there is a greater habit of watching this type of program. We also point out that the south and southeast region have the highest percentage of young people who never use this means of information to gain knowledge on this subject.

A copy of the full paper has not yet been submitted.

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