This poster aims to discuss the context, challenges and strategies for Scientific Communication developed by Communications Agency (Agecom) at Universidade Federal de Santa Catarina (UFSC). For more than 20 years, Agecom develops several journalistic services and products, in order to communicate, in an accessible language, scientific production of researchers at UFSC. Nowadays, one of the main challenges is uphold this legacy, give greater visibility to the scientific findings, at the same time dealing with the restructuring of Agecom and its limited resources. The strategies adopted can be summarized in the following lines of action: - Produce - investigate and write news stories focusing on science and maintain a database of researchers. - Connect - promoting connection between media and researchers, mapping channels that produce scientific news, establishing partnerships with postgraduate and other research sources. - Organize existing information: curation of news and information already published, creation of newsletters and specific areas for science of the UFSC’s website. - Disseminate - extend the range of informational materials through the website, social media and contact with local and national vehicles. Over the years, the professionals at Agecom have been developing several products and services that support the strategies: - Hot line - a service provided by telephone, suggesting UFSC’ specialists as source of information for the press. - Experts Guide - it’s a PDF guide with the name, research fields and contact information of UFSC’s researchers. - Newsletter and website area dedicated to Science Journalism. - Post-Graduation’s information: calendar of admission and defenses. - Press office for scientific events and collaboration in publishing projects The main trend is to converge to Internet based products and services, due production process constraints, and also as a way to provide updated information and flexible distribution. Summarizing, Agecom has an important role in disseminate scientific information produced at UFSC. Its journalists and media professionals have the responsibility of work as mediators and curators of information and news, and thus building bridges between research centers and society.

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PCST Network

Public Communication of Science and Technology

 

Challenges and strategies for scientific communication at Universidade Federal de Santa Catarina

Laura Tuyama   Universidade Federal de Santa Catarina, Brazil

Alita Diana Küchler   Universidade Federal de Santa Catarina, Brazil

Margareth Vianna Rossi Claussen   Universidade Federal de Santa Catarina, Brazil

Moacir Loth   Universidade Federal de Santa Catarina, Brazil

Rosiani Bion de Almeida   Universidade Federal de Santa Catarina, Brazil

This poster aims to discuss the context, challenges and strategies for Scientific Communication developed by Communications Agency (Agecom) at Universidade Federal de Santa Catarina (UFSC). For more than 20 years, Agecom develops several journalistic services and products, in order to communicate, in an accessible language, scientific production of researchers at UFSC. Nowadays, one of the main challenges is uphold this legacy, give greater visibility to the scientific findings, at the same time dealing with the restructuring of Agecom and its limited resources. The strategies adopted can be summarized in the following lines of action: - Produce - investigate and write news stories focusing on science and maintain a database of researchers. - Connect - promoting connection between media and researchers, mapping channels that produce scientific news, establishing partnerships with postgraduate and other research sources. - Organize existing information: curation of news and information already published, creation of newsletters and specific areas for science of the UFSC’s website. - Disseminate - extend the range of informational materials through the website, social media and contact with local and national vehicles. Over the years, the professionals at Agecom have been developing several products and services that support the strategies: - Hot line - a service provided by telephone, suggesting UFSC’ specialists as source of information for the press. - Experts Guide - it’s a PDF guide with the name, research fields and contact information of UFSC’s researchers. - Newsletter and website area dedicated to Science Journalism. - Post-Graduation’s information: calendar of admission and defenses. - Press office for scientific events and collaboration in publishing projects The main trend is to converge to Internet based products and services, due production process constraints, and also as a way to provide updated information and flexible distribution. Summarizing, Agecom has an important role in disseminate scientific information produced at UFSC. Its journalists and media professionals have the responsibility of work as mediators and curators of information and news, and thus building bridges between research centers and society.

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