Science exhibition is one of ways of science communication. Therefore, basic function of science exhibition is to transmit science communication well. Science communication paradigm has moved on from one-way communication called deficit model to two-way communication based on contextual model, and this paradigm shift changed a lot of things, like objectives, public engagement, and messages of science communication. But some science exhibitions in Korea don't recognize this paradigm shift, especially paradigm shift of contents.So, this study focused on this contents paradigm which was expanded from fact-transmission to meaning-transmission, and proposed the methodology of science contents planning in order to transmit the two-way science communication.

To suggest this methodology, literature survey and exhibition analysis was carried out. Through analyzing the expanded objectives of science communication, 7 criteria of methodology were set up: awareness(A), enjoyment(E), interest(I), opinion(O), theory-understanding(TU), process-understanding(PU), social impacts-understanding(SU). And by using the storyline process, the method to extract the message from exhibition analysis was developed. With 7 criteria and the message-extraction method were used to analyze exhibitions in 3science museums.

As a result, various meaning factors of the message according to the objectives of science communication were found. And through these results, the methodology of contents planning for the expanded objectives of sciencecommunication was suggested.

This methodology will be used for curators as an idea bank and the manual of science exhibition contents planning and provide the logical framework in science exhibition planning based on science communication. And it will be used as a basic material for future science exhibition planning.

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Public Communication of Science and Technology

 

A research on the methodology of contents planning for science exhibition as a way of science communication

Ayon Yun   Graduate School of Culture Technology,KAIST

Jung Kim   Graduate School of Culture Technology,KAIST

Science exhibition is one of ways of science communication. Therefore, basic function of science exhibition is to transmit science communication well. Science communication paradigm has moved on from one-way communication called deficit model to two-way communication based on contextual model, and this paradigm shift changed a lot of things, like objectives, public engagement, and messages of science communication. But some science exhibitions in Korea don't recognize this paradigm shift, especially paradigm shift of contents.So, this study focused on this contents paradigm which was expanded from fact-transmission to meaning-transmission, and proposed the methodology of science contents planning in order to transmit the two-way science communication.

To suggest this methodology, literature survey and exhibition analysis was carried out. Through analyzing the expanded objectives of science communication, 7 criteria of methodology were set up: awareness(A), enjoyment(E), interest(I), opinion(O), theory-understanding(TU), process-understanding(PU), social impacts-understanding(SU). And by using the storyline process, the method to extract the message from exhibition analysis was developed. With 7 criteria and the message-extraction method were used to analyze exhibitions in 3science museums.

As a result, various meaning factors of the message according to the objectives of science communication were found. And through these results, the methodology of contents planning for the expanded objectives of sciencecommunication was suggested.

This methodology will be used for curators as an idea bank and the manual of science exhibition contents planning and provide the logical framework in science exhibition planning based on science communication. And it will be used as a basic material for future science exhibition planning.

A copy of the full paper has not yet been submitted.

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