Science communication generally refers to media aiming to talk about science with non-scientists. It is done by professional scientist but the role of mass media especially newspapers is very important in science communication. The science journalism has emerged an important dimension of journalism. There is no doubt that the knowledge of science subject of daily lives is very necessary for society. The wide application of science and technology has further necessitated us to know more and more about science subjects. The youths are most important group for the application of science technology and for adoption of scientific temperament in our daily lives. Their effort in the direction of gaining science knowledge is very important matter. Reading is one very important human activity as for as knowing or application/adoption of scientific information is concerned. Major portion of academic achievement is also related with reading exercise. We read not only for gaining scientific and other kinds of knowledge but also for entertainment, information and for other purposes. People read various kinds of publications for knowledge of science. Among them newspaper is one very popular media which play an important role in the dissemination of scientific information among common mass. Earlier Study reveals that more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience is only a bit more than 3 percent. Further, Newspaper reading habit is one very important aspect in popularizing science journalism .The reading habit decides a lot about how people take and think about scientific information. College students are important part of demographic segment who are expected to read daily newspapers and that newspaper publishers have sought for years to attract them to read daily newspapers. Importance of the study area-The study of reading habit is an important area of research in mass media. How are youth reading science news? The answer of this question can tell us many things. It helps to know the habit and behaviour of youth as for as the reading of news stories are concerned. This study may be very useful in improving the presentation of science news in newspapers. It can give idea to reporters about how to improve the quality of science news .It can also describe a lot about the present trend about how people specially youth take science communication. It can also reveal us how science news reading differs from general news reading habits.

Aims and objectives of the study– The main objective of the study is to know the reading habits and popularity of science news among the youths. It has tried to know in detail about how youths read and behave as for as science news is concerned. It has taken various aspects of science news reading in newspapers.

Methodology–This study has been done through survey method. A questionnaire has been prepared for it. It contains structured questions. This survey has been done among college going students of Kanpur city. A random sampling method has been done for the selection of unit and for the data collection. Data analysis conclusions and suggestions–The result has quantitatively and qualitatively been analyzed in detail. It has also been graphically presented. Important conclusions and suggestions have been given.

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Public Communication of Science and Technology

 

A study of science news reading habits

A. Singh   C. S. J. M. University

Science communication generally refers to media aiming to talk about science with non-scientists. It is done by professional scientist but the role of mass media especially newspapers is very important in science communication. The science journalism has emerged an important dimension of journalism. There is no doubt that the knowledge of science subject of daily lives is very necessary for society. The wide application of science and technology has further necessitated us to know more and more about science subjects. The youths are most important group for the application of science technology and for adoption of scientific temperament in our daily lives. Their effort in the direction of gaining science knowledge is very important matter. Reading is one very important human activity as for as knowing or application/adoption of scientific information is concerned. Major portion of academic achievement is also related with reading exercise. We read not only for gaining scientific and other kinds of knowledge but also for entertainment, information and for other purposes. People read various kinds of publications for knowledge of science. Among them newspaper is one very popular media which play an important role in the dissemination of scientific information among common mass. Earlier Study reveals that more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience is only a bit more than 3 percent. Further, Newspaper reading habit is one very important aspect in popularizing science journalism .The reading habit decides a lot about how people take and think about scientific information. College students are important part of demographic segment who are expected to read daily newspapers and that newspaper publishers have sought for years to attract them to read daily newspapers. Importance of the study area-The study of reading habit is an important area of research in mass media. How are youth reading science news? The answer of this question can tell us many things. It helps to know the habit and behaviour of youth as for as the reading of news stories are concerned. This study may be very useful in improving the presentation of science news in newspapers. It can give idea to reporters about how to improve the quality of science news .It can also describe a lot about the present trend about how people specially youth take science communication. It can also reveal us how science news reading differs from general news reading habits.

Aims and objectives of the study– The main objective of the study is to know the reading habits and popularity of science news among the youths. It has tried to know in detail about how youths read and behave as for as science news is concerned. It has taken various aspects of science news reading in newspapers.

Methodology–This study has been done through survey method. A questionnaire has been prepared for it. It contains structured questions. This survey has been done among college going students of Kanpur city. A random sampling method has been done for the selection of unit and for the data collection. Data analysis conclusions and suggestions–The result has quantitatively and qualitatively been analyzed in detail. It has also been graphically presented. Important conclusions and suggestions have been given.

A copy of the full paper has not yet been submitted.

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