Images of Knowledge is a project that uses scientific images to communicate science for a broad public. The images are chosen among many generated from research and other academic works by professors, students and staff of the Federal University of Minas Gerais (UFMG). Images may derive from several sources such as microscopes, softwares, drawings, photographs and graphics. Although the image itself is the trigger for the communication of the scientific object, the project involves production of TV spots with the researcher which are made available through a website (www.ufmg.br/imagensdoconhecimento). All images are explained by a caption and short texts in a section referred as “More on the topic” which provides more details on the research in focus. Since the project is carried out in a sector linked to the University Center of Communication (Núcleo de Divulgação Científica-NDC- i.e. Center for Scientific Dissemination) the images can be used to represent the institution and has been used in the past in the University calendar, postcards, bookmarks, and a photographic exhibition entitled “Images of Knowledge”. In this project, undergrad students from a variety of fields such as Social Communication, Film and Animation, and Product Design are in touch with distinct sectors within the Center of Communication, where the NDC is located. Everywhere, theory and practice are brought together into activities involving audiovisual and content production and editing, graphic creation, text writing, and the use of other web tools. Since it embraces research projects from various fields, it is interdisciplinary in character. Students’ daily experience connects embracing of scientific knowledge, dissemination of research results and a close relationship with local community. The project has contacted some researchers to talk about their contribution to science. We will be presenting the contribution that the project gives to create a culture of science popularization among researchers of the University. Although the video spots created are broadcast in the University cable channel and video channel (UFMGTube), there is a difference from the programs produced especially for the TV. The implications of constructing this methodology will be discussed.

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Public Communication of Science and Technology

 

Images of knowledge

Adriana Aparecida Lemos Torres   Universidade Federal de Minas Gerais, Brazil

Ana Paula Domingos Vieira Pahlevan Nejad   Universidade Federal de Minas Gerais, Brazil

Leonardo Chalub   Universidade Federal de Minas Gerais, Brazil

Josué Benvindo Santana de Oliveira   Universidade Federal de Minas Gerais, Brazil

Cinthia Campos Procópio   Universidade Federal de Minas Gerais, Brazil

Ana Carolina Gomes Silva – Universidade Federal de Minas Gerais, Brazil

Images of Knowledge is a project that uses scientific images to communicate science for a broad public. The images are chosen among many generated from research and other academic works by professors, students and staff of the Federal University of Minas Gerais (UFMG). Images may derive from several sources such as microscopes, softwares, drawings, photographs and graphics. Although the image itself is the trigger for the communication of the scientific object, the project involves production of TV spots with the researcher which are made available through a website (www.ufmg.br/imagensdoconhecimento). All images are explained by a caption and short texts in a section referred as “More on the topic” which provides more details on the research in focus. Since the project is carried out in a sector linked to the University Center of Communication (Núcleo de Divulgação Científica-NDC- i.e. Center for Scientific Dissemination) the images can be used to represent the institution and has been used in the past in the University calendar, postcards, bookmarks, and a photographic exhibition entitled “Images of Knowledge”. In this project, undergrad students from a variety of fields such as Social Communication, Film and Animation, and Product Design are in touch with distinct sectors within the Center of Communication, where the NDC is located. Everywhere, theory and practice are brought together into activities involving audiovisual and content production and editing, graphic creation, text writing, and the use of other web tools. Since it embraces research projects from various fields, it is interdisciplinary in character. Students’ daily experience connects embracing of scientific knowledge, dissemination of research results and a close relationship with local community. The project has contacted some researchers to talk about their contribution to science. We will be presenting the contribution that the project gives to create a culture of science popularization among researchers of the University. Although the video spots created are broadcast in the University cable channel and video channel (UFMGTube), there is a difference from the programs produced especially for the TV. The implications of constructing this methodology will be discussed.

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