The promotion of natural heritage is a fundamental tool to improve collective conservation consciousness. Such tool is particularly relevant in the case of the marine natural heritage, since most of it is not directly observable. Thus, the visual approach to the vast diversity of marine organisms, habitats, resources and landscapes is the ideal starting point for the promotion of an heritage of primary importance for any coastal country. In the case of Chile, the need to generate consciousness for the conservation of the sea, its resources and its productive ecosystems is even clearer since most of the Chilean national territory is in the Ocean and the exploitation of its resources yields important economic incomes to the country. The programme “Descubre Chile” aims at promoting this visual approach by showing beautiful and suggestive images of marine environments and organisms of Chile. In the compilation of these images several particularities of the Chilean culture and of the Chilean marine ecosystems are taken into account in order to enhance its impact on the public: (1) the environments: the population easily internalizes a great number of visual concepts related with the terrestrial natural heritage of Chile and for that reason a series of images of the equivalent marine environments are shown: forests, deserts and flowery meadows; (2) the poetry and the sea: the coast of central Chile, where the main activity of the programme is centered, is the home of several writers, from which Pablo Neruda stands out for his relevance in the international poetry scene; (3) the identity of the Chilean sea: the richness and diversity of marine ecosystems, the picturesque “caletas” and the power of the waves, are some of the most distinctive icons of the Chilean sea. The programme “Descubre Chile” expects on the one hand to stimulate the curiosity of Chilean people for learning more about the Chilean sea, and on the other hand to instill in them the concern about the conservation of their sea and its valuable resources.

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Programme for the promotion of the marine natural heritage of Chile

Yolanda Sanchez   Pontificia Universidad Catolica de Chile, Chile

Mayra Figueroa   Pontificia Universidad Catolica de Chile, Chile

Miriam Fernandez   Centro de Conservación Marina – Estación Costera de Investigaciones Marinas - Pontificia Universidad Catolica de Chile, Chile

The promotion of natural heritage is a fundamental tool to improve collective conservation consciousness. Such tool is particularly relevant in the case of the marine natural heritage, since most of it is not directly observable. Thus, the visual approach to the vast diversity of marine organisms, habitats, resources and landscapes is the ideal starting point for the promotion of an heritage of primary importance for any coastal country. In the case of Chile, the need to generate consciousness for the conservation of the sea, its resources and its productive ecosystems is even clearer since most of the Chilean national territory is in the Ocean and the exploitation of its resources yields important economic incomes to the country. The programme “Descubre Chile” aims at promoting this visual approach by showing beautiful and suggestive images of marine environments and organisms of Chile. In the compilation of these images several particularities of the Chilean culture and of the Chilean marine ecosystems are taken into account in order to enhance its impact on the public: (1) the environments: the population easily internalizes a great number of visual concepts related with the terrestrial natural heritage of Chile and for that reason a series of images of the equivalent marine environments are shown: forests, deserts and flowery meadows; (2) the poetry and the sea: the coast of central Chile, where the main activity of the programme is centered, is the home of several writers, from which Pablo Neruda stands out for his relevance in the international poetry scene; (3) the identity of the Chilean sea: the richness and diversity of marine ecosystems, the picturesque “caletas” and the power of the waves, are some of the most distinctive icons of the Chilean sea. The programme “Descubre Chile” expects on the one hand to stimulate the curiosity of Chilean people for learning more about the Chilean sea, and on the other hand to instill in them the concern about the conservation of their sea and its valuable resources.

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