Dr. Said Robles-Casolco, researcher from the Tecnológico de Monterrey in Puebla, Mexico and member of the National System of Researches Level 1, has showed up that science can be relevant for newspapers, television, online newspapers and radio. During four years his patents, research, opinions about science and analysis of actual facts have been continuously part of the information agenda and nowadays reporters consider him as an important newsmaker. More than three hundred notes in local and national press, more than fifty TV coverage in local and national networks, one hundred of mentions in radio and more than one thousand online notes, demonstrate that public communication of science is possible in a country like Mexico, where less than 1% of Gross Domestic Product (GDP) is applied to technological development and innovation. Through this successful case our goal is to share the knowhow we have developed after four years of experience. It means to show our results in the media and how the background and expertise of a Mexican scientist has conquered front pages in Mexican newspapers for example. Also we want to show the importance of Public Relations to get attention from reporters, because we consider they are crucial to achieve results in the media and to have the opportunity to be continuously exposed. Other aspect is to show how science communication empowers scientists, and it is because for a scientist to be in front pages it is been useful to gain access to governmental activities and to receive new projects from students, private and public institutions and companies. These results and activities are a great achievement for the Press Department and Graduates and Innovation School at Tecnológico de Monterrey in Puebla. For that reason our intention is to share our experience to other universities, science centers and scientist in order to be a referent of how science communication can be successful in a developing country like Mexico, that nowadays is facing a new stage in innovation, technology and science because, Mexico’s agenda include a reform to energy laws, which would partly reverse more than 50 years of state owned oil production; and in 2013 Mexico jumped 16 places on Global Innovation Index.

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Public Communication of Science and Technology

 

Reasons and facts that make science to be in front page
The case of a mexican researcher in the local and national press

Maria Espejel   Instituto Tecnológico de Monterrey - Puebla, Mexico

Paulette Olguín   Instituto Tecnológico de Monterrey - Puebla, Mexico

Adriana García   Instituto Tecnológico de Monterrey - Puebla, Mexico

Said Casolco   Instituto Tecnológico de Monterrey - Puebla, Mexico

Dr. Said Robles-Casolco, researcher from the Tecnológico de Monterrey in Puebla, Mexico and member of the National System of Researches Level 1, has showed up that science can be relevant for newspapers, television, online newspapers and radio. During four years his patents, research, opinions about science and analysis of actual facts have been continuously part of the information agenda and nowadays reporters consider him as an important newsmaker. More than three hundred notes in local and national press, more than fifty TV coverage in local and national networks, one hundred of mentions in radio and more than one thousand online notes, demonstrate that public communication of science is possible in a country like Mexico, where less than 1% of Gross Domestic Product (GDP) is applied to technological development and innovation. Through this successful case our goal is to share the knowhow we have developed after four years of experience. It means to show our results in the media and how the background and expertise of a Mexican scientist has conquered front pages in Mexican newspapers for example. Also we want to show the importance of Public Relations to get attention from reporters, because we consider they are crucial to achieve results in the media and to have the opportunity to be continuously exposed. Other aspect is to show how science communication empowers scientists, and it is because for a scientist to be in front pages it is been useful to gain access to governmental activities and to receive new projects from students, private and public institutions and companies. These results and activities are a great achievement for the Press Department and Graduates and Innovation School at Tecnológico de Monterrey in Puebla. For that reason our intention is to share our experience to other universities, science centers and scientist in order to be a referent of how science communication can be successful in a developing country like Mexico, that nowadays is facing a new stage in innovation, technology and science because, Mexico’s agenda include a reform to energy laws, which would partly reverse more than 50 years of state owned oil production; and in 2013 Mexico jumped 16 places on Global Innovation Index.

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