The marine environment constitutes almost 80% of the Chilean territory, houses one of the most productive ecosystems in the world and provides several resources to the country. Nevertheless Chilean people ignore its biodiversity, the marine currents that determine ecosystem dynamics and productivity and, above all, they are not aware of the marine resources that generate incomes to the country. This is the context in which the campaign of responsible food “MAR Alimentación Responsable” is developed. This awareness campaign is focused in the delivery of scientific information about the status of marine resources and about the management measures in force, with the aim of promoting informed and responsible decision-making concerning the consumption of marine organisms. The objectives of the program are (a) make the public familiar with information about the vast diversity and life histories of marine species, and its effect on species response to exploitation, (b) share information about fishing techniques and the status of different resources, (c) inform about the fishing regulatory measures (closing seasons, minimum legal sizes), and (d) deliver recommendations to responsible consumers developed from the integration of information about life history patterns, fishing techniques, resource status and regulatory measures. For this purpose, a set of different products has been developed which include (a) postcards with information on the main species consumed in the coast of central Chile and its fishing techniques, (b) posters of these species with a layout suitable for children, (c) coasters with synthesized information to be used in restaurants, and (d) didactic individual tablecloths. Furthermore, a QR code has been implemented to allow spreading out all the information generated in this campaign in a clear and massive way.

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Public Communication of Science and Technology

 

Responsible marine food
Your food, your sea, your responsibility!

Yolanda Sanchez   Centro de Conservación Marina, Ecim, Pontificia Universidad Catolica de Chile, Chile

Miriam Fernandez   Centro de Conservación Marina, Ecim, Pontificia Universidad Catolica de Chile, Chile

Mayra Figueroa   Centro de Conservación Marina, Ecim, Pontificia Universidad Catolica de Chile, Chile

The marine environment constitutes almost 80% of the Chilean territory, houses one of the most productive ecosystems in the world and provides several resources to the country. Nevertheless Chilean people ignore its biodiversity, the marine currents that determine ecosystem dynamics and productivity and, above all, they are not aware of the marine resources that generate incomes to the country. This is the context in which the campaign of responsible food “MAR Alimentación Responsable” is developed. This awareness campaign is focused in the delivery of scientific information about the status of marine resources and about the management measures in force, with the aim of promoting informed and responsible decision-making concerning the consumption of marine organisms. The objectives of the program are (a) make the public familiar with information about the vast diversity and life histories of marine species, and its effect on species response to exploitation, (b) share information about fishing techniques and the status of different resources, (c) inform about the fishing regulatory measures (closing seasons, minimum legal sizes), and (d) deliver recommendations to responsible consumers developed from the integration of information about life history patterns, fishing techniques, resource status and regulatory measures. For this purpose, a set of different products has been developed which include (a) postcards with information on the main species consumed in the coast of central Chile and its fishing techniques, (b) posters of these species with a layout suitable for children, (c) coasters with synthesized information to be used in restaurants, and (d) didactic individual tablecloths. Furthermore, a QR code has been implemented to allow spreading out all the information generated in this campaign in a clear and massive way.

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