The aim of the presentation is to report the Institute Science Today’s successful experience in social networks. The Institute is responsible for the publication the oldest scientific magazine of Brazil, Science Today, it was also one of the first national publications in the web page (Science Today Online). In recent years , it has grown enormously in social networks - our Facebook page has now morethan 200,000 foollowers, our Twitter profile has about 50,000, in just over three years of existence, with a huge growth, and our profile on Tumblr, created in 2011 , recently surpassed already have 125,000 followers. Our social networks became an important channel of communication with our audience - Facebook and Twitter are some of the most important sources of access to our website. Moreover, our work with these platforms has increased dramatically our interaction with our readers, whose manifestations are taken into account in guiding our activities. On Twitter, the strategy we adopted is to act as curators of the main channels of news about science: in addition to disseminate our own content, we seek to share news and links posted by others, actively contributing to spread varied scientific content. On Facebook, we highlight the material produced by our own team. In an attempt to make best use of the features offered by the platform, we evaluate several means of presenting our content in the network, as using Facebook’s cover photo as a new section (‘Photo of the Week‘) where we highlight important episodes in the history of science and culture. Among the most successful publications in Facebook are also calls for Tumblr posts. In this social network, we propose to use shorter texts, attached to images or videos able to arouse the interest of the public. The flexibility of the tool allows us to cover very actual issues and give strong emphasis on the relationship between science, culture and art. We would like to emphasize that Science Today is a non-profit organization and has no connection with major media groups. In our channels we cherish a serious scientific dissemination that gives space to reflect about science. For all this, we believe that our participation in the event can add much to the discussion on the use of social networks in scientific dissemination. Our proposal is to present our case of success, to discuss with participants our practices and the possibilities offered by these tools.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Science today in social networks
A successful case of interaction in science communication

Marcelo Garcia   Science Today Institute, Brazil

Thaís Santos   Science Today Institute, Brazil

Thiago Camelo   Science Today Institute, Brazil

Sofia Oliveira   Science Today Institute, Brazil

Carla Almeida   Science Today Institute, Brazil

The aim of the presentation is to report the Institute Science Today’s successful experience in social networks. The Institute is responsible for the publication the oldest scientific magazine of Brazil, Science Today, it was also one of the first national publications in the web page (Science Today Online). In recent years , it has grown enormously in social networks - our Facebook page has now morethan 200,000 foollowers, our Twitter profile has about 50,000, in just over three years of existence, with a huge growth, and our profile on Tumblr, created in 2011 , recently surpassed already have 125,000 followers. Our social networks became an important channel of communication with our audience - Facebook and Twitter are some of the most important sources of access to our website. Moreover, our work with these platforms has increased dramatically our interaction with our readers, whose manifestations are taken into account in guiding our activities. On Twitter, the strategy we adopted is to act as curators of the main channels of news about science: in addition to disseminate our own content, we seek to share news and links posted by others, actively contributing to spread varied scientific content. On Facebook, we highlight the material produced by our own team. In an attempt to make best use of the features offered by the platform, we evaluate several means of presenting our content in the network, as using Facebook’s cover photo as a new section (‘Photo of the Week‘) where we highlight important episodes in the history of science and culture. Among the most successful publications in Facebook are also calls for Tumblr posts. In this social network, we propose to use shorter texts, attached to images or videos able to arouse the interest of the public. The flexibility of the tool allows us to cover very actual issues and give strong emphasis on the relationship between science, culture and art. We would like to emphasize that Science Today is a non-profit organization and has no connection with major media groups. In our channels we cherish a serious scientific dissemination that gives space to reflect about science. For all this, we believe that our participation in the event can add much to the discussion on the use of social networks in scientific dissemination. Our proposal is to present our case of success, to discuss with participants our practices and the possibilities offered by these tools.

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