Students may take part in science communication in a far more active way than they did so far. Student generated content – in text, video or audio – can extend the scope of means with which scientific institutions adress the public. This needs suitable forms. One of them is the interactive Web magazine. In this session, we would like to present clicKIT, the KIT interactive Web magazine (http://www. pkm.kit.edu/studierendenmagazin.php). In 2013, it has been nominated for the German Award for Online Communciation. clicKIT offers several ways, in which the students can participate. First, some of them join the editorial meetings and suggest topics. Secondly, they have the chance to choose topics by proposing them and voting for them on the KIT Facebook page. All the KIT Social Media Activities are linked to the Web Magazine - this, thirdly, has also the effect, that the students can easily give feedback. Moreover, their opinion is part of the Web magazine itself Each issue contains polls to present statements and thoughts of the students. Very often, they‘re presented in a multimedia manner that corresponds to the communicative likings of many young people. Fourthly, we also use videos and audios to show talents of the student, that go beyond their course or discipline. We embed their content after having watched or listened to it and judged it. In the next step, we have started to offer them the possibility to upload their content directly to defined places in the Web magazine. This reflects a change in institutional communication in which we believe: It develops from one way communication, which is more or less controllable, to community communication, which is rather open. However, fifthly, we also offer the students training in communciation and media techniques: The clicKIT editorial office instructs several students, who write articles for the Web Magazine, produce audio files and take photographs. Thus, these students are part of the team - still, the way they work on topics is an expression of their student point of view and, again, enriches the magazine as well as the KIT communication as a whole.

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Public Communication of Science and Technology

 

Student generated content in science communication

Klaus Rümmele   Karlsruhe Institute of Technology, Germany

Students may take part in science communication in a far more active way than they did so far. Student generated content – in text, video or audio – can extend the scope of means with which scientific institutions adress the public. This needs suitable forms. One of them is the interactive Web magazine. In this session, we would like to present clicKIT, the KIT interactive Web magazine (http://www. pkm.kit.edu/studierendenmagazin.php). In 2013, it has been nominated for the German Award for Online Communciation. clicKIT offers several ways, in which the students can participate. First, some of them join the editorial meetings and suggest topics. Secondly, they have the chance to choose topics by proposing them and voting for them on the KIT Facebook page. All the KIT Social Media Activities are linked to the Web Magazine - this, thirdly, has also the effect, that the students can easily give feedback. Moreover, their opinion is part of the Web magazine itself Each issue contains polls to present statements and thoughts of the students. Very often, they‘re presented in a multimedia manner that corresponds to the communicative likings of many young people. Fourthly, we also use videos and audios to show talents of the student, that go beyond their course or discipline. We embed their content after having watched or listened to it and judged it. In the next step, we have started to offer them the possibility to upload their content directly to defined places in the Web magazine. This reflects a change in institutional communication in which we believe: It develops from one way communication, which is more or less controllable, to community communication, which is rather open. However, fifthly, we also offer the students training in communciation and media techniques: The clicKIT editorial office instructs several students, who write articles for the Web Magazine, produce audio files and take photographs. Thus, these students are part of the team - still, the way they work on topics is an expression of their student point of view and, again, enriches the magazine as well as the KIT communication as a whole.

A copy of the full paper has not yet been submitted.

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