The issue of the impacts of industrial production processes is one of the most challenging, because on the one hand, offers positive impacts mainly from an economic standpoint, on the other hand, presents a lot of environmental problems and negatives impacts in society health, and enhance social problems already existing. Contrary to what happens in most developed countries that seek cleaner energy production, Brazil has increasingly invested in mining and oil imports which consequently generates the expansion of the Brazilian refining park in several states , particularly in the southern coast of Pernambuco through the construction of the Abreu e Lima (RNEST). Environmental communication is a field of study in growth worldwide, specifically focused on the role of human communication on environmental issues and has been constituted in various fields of study, among them the speech and rhetoric, public participation in decision-making processes policy, risk communication, and media and environmental journalism, the latter being the focus of the approach in this study by investigating how the media covers environmental issues and effects that generate perceptions and values. Analyzes the impact of the construction of new petrochemical complex in Pernambuco newspaper Jornal do Comercio and Diario de Pernambuco. Analytical data set consists of 18 journalistic texts of selected online issues from August 2007 to July 2010, identifying the location of the text, the discursive genre, themes, ideologies and social voices within the discourse to the concepts of environmental communication, the perspective of health and the environment. It was identified that there is a developmental ideology that sustains economic growth without a critical view and face the social transformations within the RNEST, lack of concern related to the environmental impacts, exacerbated optimism regarding the new industries and lack of plurality of voices in the discourse. No matter addressed the environmental impacts from the perspective of the environment as part of the social determinants of health. Communication needs to be recognized as a human right, so that people have the right to express themselves. We need the media to give visibility to a plurality of views on the same theme. The dialogic action in building a democratic identity of citizens as subjects of human right is strategic to guarantee the health and life.

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The invisibility of the newspaper of pernambuco in relation to social and environmental impacts in the construction of the oil refinery in suape

Mariana Olívia Santana dos Santos   Centro de Pesquisa Aggeu Magalhães- Fundação Oswaldo Cruz, Brazil

Isaltina Maria de Azevedo Mello Gomes   Universidade Federal de Pernambuco, Brazil

Idê Gomes Dantas Gurgel   Centro de Pesquisa Aggeu Magalhães-Fundação Oswaldo Cruz, Brazil

Lia Giraldo da Silva Augusto   Centro de Pesquisa Aggeu Magalhães-Fundação Oswaldo Cruz, Brazil

The issue of the impacts of industrial production processes is one of the most challenging, because on the one hand, offers positive impacts mainly from an economic standpoint, on the other hand, presents a lot of environmental problems and negatives impacts in society health, and enhance social problems already existing. Contrary to what happens in most developed countries that seek cleaner energy production, Brazil has increasingly invested in mining and oil imports which consequently generates the expansion of the Brazilian refining park in several states , particularly in the southern coast of Pernambuco through the construction of the Abreu e Lima (RNEST). Environmental communication is a field of study in growth worldwide, specifically focused on the role of human communication on environmental issues and has been constituted in various fields of study, among them the speech and rhetoric, public participation in decision-making processes policy, risk communication, and media and environmental journalism, the latter being the focus of the approach in this study by investigating how the media covers environmental issues and effects that generate perceptions and values. Analyzes the impact of the construction of new petrochemical complex in Pernambuco newspaper Jornal do Comercio and Diario de Pernambuco. Analytical data set consists of 18 journalistic texts of selected online issues from August 2007 to July 2010, identifying the location of the text, the discursive genre, themes, ideologies and social voices within the discourse to the concepts of environmental communication, the perspective of health and the environment. It was identified that there is a developmental ideology that sustains economic growth without a critical view and face the social transformations within the RNEST, lack of concern related to the environmental impacts, exacerbated optimism regarding the new industries and lack of plurality of voices in the discourse. No matter addressed the environmental impacts from the perspective of the environment as part of the social determinants of health. Communication needs to be recognized as a human right, so that people have the right to express themselves. We need the media to give visibility to a plurality of views on the same theme. The dialogic action in building a democratic identity of citizens as subjects of human right is strategic to guarantee the health and life.

A copy of the full paper has not yet been submitted.

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