15-Year Print Media Reportage of Agri-biotech in the Philippines
This paper presents key results of a 15-year study of media coverage of agricultural biotechnology in the Philippines, the only country in Asia to date to approve a biotech food-feed crop (biotech corn) for commercialization. The top three national English newspapers – Manila Bulletin, Philippine Daily Inquirer, and Philippine Star were analyzed to determine patterns of media attention measured by coverage peaks, tone, source of news, and media frames used. The study provides a glimpse into the role of mass media in a developing country context. It shows how a complex and contentious topic is integrated into the mainstream of news reporting, and eventually evolves from an emotional discourse to one that allows informed decision making.
(Note: Study is ongoing but its completion is expected by 4th quarter of 2015).
A copy of the full paper has not yet been submitted.