PCST Network

Public Communication of Science and Technology


Gender and science coverage
Does it really matter?

Luisa Massarani  

Studies in different countries have shown that the most prominent face of science in the mainstream science coverage is that of white senior male scientists, suggesting a stereotyped image of the male and female working in science. Other studies try to understand how much these representations of science may be (or not) shaping the image of science across audiences. this session aims to put in a deeper perspective such issues of "science, mass media and gender", discussing why they matter and the challenges of gender-balanced science coverage. Participants are from four continents (North America, Latin America, Africa and Europe), as following: Marina Joubert, Stellenbosch University, South Africa Deborah Blum, Massachusetts Institute of Technology, United States Richard Holliman, Open University, England Luisa Massarani, SciDev.Net, Museu da Vida/Casa de Oswaldo Cruz/Fiocruz (Brazil), RedPOP, the network for science communication in Latin America and the Caribbean Joining both research and practical approaches, the participants will present results of studies in US, Brazil, UK and South Africa and will discuss some practical tips on how to cover science in a balanced way under the perspective of gender.

A copy of the full paper has not yet been submitted.