PCST Network

Public Communication of Science and Technology


Designing digital multimodal texts to engage non-specialists in the protection of endangered species. Case of study
The Mexican Wolf (Canis lupus baileyi).

Fabiola Cristina Rodriguez Estrada  

How can we improve the development and implementation of digital multimodal texts to engage the non-specialists in the protection of animal species? By using the model of analysis and design of visual pro-environmental communications (Rodriguez-Estrada, 2015), we are designing and testing a digital multimodal text, which will serve as a tool to engage non-specialists in the conservation of the Mexican Wolf (Canis lupus baileyi). Similar to science, the discipline of design makes use of various methods to approach problems. However, unlike science, design and science communication, have to confront complex problems (also known as wicked problems), were a variable is always present in each problem: the human factor. Since this is not a factor that can be controlled or excluded, design makes use of different methods to confront the problems. For this reason, in our research we make use of design methods to improve the production of science communications, particularly pro-environmental communication. By using a user-centered design approach we expect to enhance the engagement of the non-specialist with the protection of animal species. The originality of our research lies in the integration of design theories and practices to help science communicators to improve the production of their communications. The stages of the research include: problem statement, get to know, reframe, ideate, prototype and test. At the moment the prototype is in its final stages so as to test it with the help of different associations that are part of the protection of the specie.

A copy of the full paper has not yet been submitted.