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Evaluating public communication of science and technology
Science communication activities in Mexico initiated about 40 years ago. The objective of incorporating science into the general culture of the population is related partially to educative processes. This is a challenge due the wide extension of the country, with thirty million youngsters between 15 and 29 years, with a great cultural diversity and many social and economic contrasts. In 1986, nineteen professionals interested in science communication founded a network called "Sociedad Mexicana para la DivulgaciÃ³n de la Ciencia y la TÃ©cnica A.C., Somedicyt" (Mexican Society for Public Communication of Science and Technology) to promote science culture. The objective of this video is to make a critical review of the thirty years of this Society. Somedicyt has now about 250 members (academics, students, and journalists) most of them full-time science communicators involved in a variety of activities. Members of the Society give lectures, organize workshops for children, youngsters and adults, design exhibitions, publish magazines and perform many other activities in TV, radio, Internet, etc. Somedicyt had held 20 Conferences in which participants discuss the outlook of the science popularization in Mexico. The Society membership is divided in eleven different sections to improve their activities and keeps a critical point of view of many national and world topics where science can add arguments for decision making. The Society is linked to other Latin American organizations that promote science culture in America. With the support of the National Council for Science (CONACYT) Somedicyt has recently made an evaluation of science popularization activities in several regions of the country, in order to analyse the scope and effectiveness of the different programs and activities. Internet has now widened the potential activities of the Society with a very robust site containing articles, radio, podcasts, videos, on line courses and an online library.