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Public Communication of Science and Technology

 

The quality of science communication, in South Africa, through the media 2014 to 2015

Anton Binneman  

This paper will reflect on the quality and quantity of science communication through broadcast, print and online media in South Africa. The paper will focus on the key strategic focus areas as identified by the Department of Science and Technology. Quantitative analysis will be done on all media where the DST, SAASTA, the NRF and its facilities were mentioned for the financial years 2014/15 and 2015/16. The qualitative analysis of the media will investigate the quality of the content of the media based on a randomly selected sample from the same data. The findings of this research will give direction in terms of strategically placing media and collaborating with media houses in placing science content, as well as the role of science centres in this strategy.

A copy of the full paper has not yet been submitted.

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