Are science festivals a dime a dozen or do they make a valuable contribution to the promotion of public awareness of the importance of science to our economic and social well-being? This paper describes how to choose management and event strategies so your festival can complement the fixed venue, year round science museums without trivialising science and becoming tabloid versions.

Find out about the Australian Science Festival event management processes. Hear how event managers are able to bring scientists and their science to the public. The value of networking to maintaining the integrity of the science is demonstrated. The Executive Director of the ASF came from a business background and built up a network of key academic and business supporters as mentors and boards and advisory councils. These sources critique business plans and assist in setting goals and future directions.

Find out how partnerships and sponsorships are arranged to let the festival provide a range of activities from public lectures by eminent scientists through hands-on displays from science based industries to its highlight, the international Solar and Advanced-Technology Boat Race. The Festival, in Australia‘s national capital, co-operates with leading academic institutions, tourist attractions and the National Science and Technology Centre - a premier tourist attraction.

Discover marketing strategies to ensure the optimum audiences for entertaining science drama presentations and ensure audiences are exposed to new experiences; workshops for school children making the Festival attractive from an educational viewpoint; obtaining popular national television shows to broadcast special editions as part of the festival. Hear how to selling event management expertise has led the ASF to set up Australia’s National Science Week, and represent Australia on the task force setting up the inaugural APEC Youth Science Festival held in Korea in August 1998. The Festival is arranging to send a delegation of students to represent Australia at the APEC Festival.

The success of the festival depends on the event managers being able to communicate their energy and vision to scientists, participants, sponsors and supporters from government and industry, and above all to the public.

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Public Communication of Science and Technology

 

Making science saleable – the Australian science festival. People are important

Mary-Anne Waldren   Australian Science Festival

Are science festivals a dime a dozen or do they make a valuable contribution to the promotion of public awareness of the importance of science to our economic and social well-being? This paper describes how to choose management and event strategies so your festival can complement the fixed venue, year round science museums without trivialising science and becoming tabloid versions.

Find out about the Australian Science Festival event management processes. Hear how event managers are able to bring scientists and their science to the public. The value of networking to maintaining the integrity of the science is demonstrated. The Executive Director of the ASF came from a business background and built up a network of key academic and business supporters as mentors and boards and advisory councils. These sources critique business plans and assist in setting goals and future directions.

Find out how partnerships and sponsorships are arranged to let the festival provide a range of activities from public lectures by eminent scientists through hands-on displays from science based industries to its highlight, the international Solar and Advanced-Technology Boat Race. The Festival, in Australia‘s national capital, co-operates with leading academic institutions, tourist attractions and the National Science and Technology Centre - a premier tourist attraction.

Discover marketing strategies to ensure the optimum audiences for entertaining science drama presentations and ensure audiences are exposed to new experiences; workshops for school children making the Festival attractive from an educational viewpoint; obtaining popular national television shows to broadcast special editions as part of the festival. Hear how to selling event management expertise has led the ASF to set up Australia’s National Science Week, and represent Australia on the task force setting up the inaugural APEC Youth Science Festival held in Korea in August 1998. The Festival is arranging to send a delegation of students to represent Australia at the APEC Festival.

The success of the festival depends on the event managers being able to communicate their energy and vision to scientists, participants, sponsors and supporters from government and industry, and above all to the public.

A copy of the full paper has not yet been submitted.

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