PCST Network

Public Communication of Science and Technology


Science communication for biodiversity conservation--Useful guidelines

Luz Helena Oviedo  

Colombia is one of 17 megadiverse countries in the world. Such biodiversity is associated to sociocultural richness and current intense transformation processes. Given these complexities, it is suitable to ask; Are there any useful guidelines for communicating biodiversity conservation in a country like Colombia? What recommendations can be made for communication strategies aimed to foster biodiversity conservation? Alexander von Humboldt Biological Resources Research Institute presents communication insights to guide the design of communication products targeting non-scientific audiences. These products are intended to facilitate social appropriation of science focusing on biodiversity. Guidelines are established based on semi-structured interviews administered to researchers and collaborators, and theories from the emerging field of conservation psychology. Here we present four guidelines: a) connection, b) optimistic view, c) everyday life and d) human presence. This is an ongoing research taking into account that communication for biodiversity is a long-term process and requires views from multiple angles. Research institutes and boundary organizations have plenty to contribute to science communicators (mass media, formal education, museums) based on their experiences and scientific knowledge on the current state of biodiversity. This proposal is a possibility to create networks on communication and biodiversity in megadiverse countries.

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