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Public Communication of Science and Technology

 

Finding sexy science stories that sell, without dumbing down or shying away from controversy

Mico Tatalovic  

What makes for a science story that people will actually want to read and media will want to buy? Where do you dig out those ideas and how do you present them to editors? How do you square responsibility to the sources who want to see their research framed one way and to your readers who may better benefit from a different angle and take on the story? How do you make a technical research paper interesting without dumbing down or avoiding controversy over its interpretation? Drawing on a range of examples of popular stories from New Scientist magazine, from a baboon bones found in a key fossil of early human evolution, through to two dolphins species living in sin, and planet Earth running out of crust, to breaking news on never-before reported data on sea level rises, I will explain, form an editor's point of view how journalists and media can make science sexy and interesting to ordinary people.

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