PCST Network

Public Communication of Science and Technology


Science reporting the Who, What, Where, When, Why and How of the Tim Hunt story.

Connie St Louis  

On June 10, 2015 a tweet was posted on Twitter. It reported the words of a toast given by Professor Sir Tim Hunt. The lunch was sponsored and hosted by the Association of Korean women scientists and engineers at the World Conference for Science Journalists in Seoul, South Korea. The tweet was re-tweeted over 650 times from the original account. It also birthed the successful hashtag "distractinglysexy". As a consequence the story garnered worldwide attention. However, with as the story grew accuracy was forfeited. This paper will report the findings of a content analysis examineing the media coverage. It will also examine the impact of these factual inaccuracies on the trajectory and duration of the story.

A copy of the full paper has not yet been submitted.