Our paper try to document the impact of those governmental efforts through the analysis of the public image of the scientific system that has been pictured in spanish digital press during the last ten years. Our methodology uses both quantitative and qualitative analysis of fifty thousand full text news related to science and technology which has allowed us to identify, among other features, the role that different kind of actors (universities, public research institutions, hospitals, foundations, enterprises, different political levels,ONg´s, etc.), have played in the definition of the public image of science, their level of involvement or the correspondence between their scientific performance and their public image.

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Public Communication of Science and Technology

 

Picturing Science
The impact of Science in Society Policies in the construction of the public image of science

Ana Victoria Perez Rodriguez  

Following the roadmap of FP7 at first, and H2020 guidelines during the past two years, spanish Government, since 2007, has officially and actively faced the lack of connection between spanish society and its R&D System. During the last nine years the Science and Society policy programme has included actions in three main areas:

As it has been written in different official documents "the main objective of these policies have been to awake the spanish social consciousness about the importance of scientific and technological development in future societies as well as public awareness about spanish scientific potential".

Our paper try to document the impact of those governmental efforts through the analysis of the public image of the scientific system that has been pictured in spanish digital press during the last ten years. Our methodology uses both quantitative and qualitative analysis of fifty thousand full text news related to science and technology which has allowed us to identify, among other features, the role that different kind of actors (universities, public research institutions, hospitals, foundations, enterprises, different political levels,ONg´s, etc.), have played in the definition of the public image of science, their level of involvement or the correspondence between their scientific performance and their public image.

A copy of the full paper has not yet been submitted.

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