PCST Network

Public Communication of Science and Technology


Creating and testing new video formats in science communication

Peter Hyldgaard  

The revolution in digital media has created a shift from journalists being the moderators and communicators in science journalism to scientists themselves reporting on their work.

Blogs and social media like Facebook and Twitter are the most common used tools when scientist communicate about their science. But video is the new frontier. Especially young people uses video clips on platforms like YouTube and Snapchat as one of their main sources of news and for information in general.

So how can you - as a scientist - use the new, short video formats when you want to tell about your science?

The workshop will try to find and define new video formats that can easily be adapted by the academic community.

The organiser has a long bagground in online science journalism from Videnskab.dk, ScienceNordic.com and dr.dk.

They are now conducting a research project in collaboration with University of Southern Denmark in where different short video formats are tested in double blind test. In the experiments the same stories are presented using different formats and are tested both for their general appeal and for how well the audience can recall the information.

The workshop will include some of the preliminary results and together the participants will examine and discuss the different video formats.

All participants will receive a free copy of the science communication handbook "Share your research" by Peter Hyldgaard.

A copy of the full paper has not yet been submitted.