PCST Network

Public Communication of Science and Technology


Scientific Culture 2.0. A graph analysis of spanish Twitter accounts specialised in the divulgation of scientific contents

Ana Victoria Perez Rodriguez  

According to the data in the latest Survey of Public Perception of Science and Technology (FECYT 2012) 60.9% of the Spanish population uses the Internet as a primary source of scientific information, being the preferred source among those under 35 years. A change of habits which has been reinforced by the increasing use of social networks, as evidenced by the fact that 8 of every 10 Spanish Internet users between 18 and 55 have at least one profile on social networks (comScore, 2012). If the content of mass media has been traditionally used as a key element for the monitoring of Scientific Culture, to explore the uprising role of social media in this task can offer a complementary perspective, providing valuable information about the invisible networks that influence the circulation of scientific contents. For that purpose we have conducted a graph analysis on nearly one and a half million tweets, posted during the first six months of 2015 by spanish twitter accounts specialized in the divugation of scientific contents , in order to identify those profiles that can be considered as prescribers, which are the recurring themes, or the sites that become more cited by those users. The methodology has also allowed us to identify certain patterns that rules the circulation of scientific contents through that network.

A copy of the full paper has not yet been submitted.