PCST Network

Public Communication of Science and Technology


Responsible research and ethics of communication

Jens Degett  

Title: Responsible research and ethics of communication Private companies or interest groups use prominent researchers to promote certain products or ideas. While misleading public understanding of well-established scientific evidences seems to be an increasingly common part of some stakeholder's communication strategies, research communicators are left with an increased responsibility for fairness and ethical principles. Case: Last year (2015) an article in The New York Times revealed that Coca Cola had supported an international network of nutrition researchers (Global Energy Balance Network) with 33 Million $. This network promoted the idea that obesity in general is not caused by increased intake of sugar but lack of exercise. A Danish researcher who is part of this network claimed that he did not receive any money directly from his participation in the network, but he admitted he had a personal assignment with Coca Cola. Background This panel debate gives concrete examples of issues, which may be raised in the development of ethical guidelines in connection with responsible research and innovation (RRI). The session will give input to future ethical communication guidelines, as part of the EUSJA network within the NUCLEUS project. The European Commission supports the NUCLEUS project. Panel presentations: Jens Degett, Danish Science Journalists Association Presentation of case and analysis of its perspective Jari Kickbusch, Danish Science Journalists Association University perspective of responsible communication Dr. Wilhelm Krull, Volkswagen Foundation Funding research and responsible communication

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