PCST Network

Public Communication of Science and Technology



Cem GüzeloÄŸlu  

Authorities are stipulating; correcting wrong image of science which is perceived to be distant from public and wrong image of scientists which is perceived to be disconnected and isolated from public, showing science in everything and understanding nature and science of technologies to be able to strengthen public-science cohesion. Image of scientists the source of scientific knowledge and their presentation are the key factors that will provide interest and familiarity in terms of cohesion of science with public. For this reason to be able to provide science-public interaction, scientist image which is in the minds of academicians who has the role of science producer in Turkey; management of this image and the role of media context in science communication have been the issues for research. This study is constituted as a phenomenological research in qualitative design. Among the academicians of İzmir universities, 40 academicians were selected as sample depending on selection criteria of major field studies (social, medical, nature, engineering and art sciences), titles and gender providing maximum diversity. Draw a Scientist Test - DAST and semi-structured interviews were used to determine 'scientist' images, underlying motivations of these images; visibility and image in media; sharing dynamics of scientific knowledge with target groups. Drawings and interview data were analyzed with content analysis. In findings, while the effect of environment outshined in visual images, typologies different than cliché images were reached. It is observed that scientists are mostly drawing images close their own major fields and they also equate these typologies' emotional and personage characteristics to their own moods. Participants' willingness to share and target groups that they care are varying on major study fields and titles in terms of disseminating the science they produced. In science communication, participants are giving more importance to traditional media than social media because of cultural structure, privacy and trust issues. It is also observed that participants are thinking public belief of cliché scientist image is not reflecting reality and the efforts to reflect real image to media are limited.

A copy of the full paper has not yet been submitted.