Communicating science through mass media is not like communicating or covering other subjects or beats. It carries not only information but also an attitude, a temperament and a way of life that is conducive to a rational living. Today the challenge before the science communicators is even greater with the development of technology and new media. The biggest challenge before a science journalist is how to communicate science related information to its receivers with clarity and understandably in such away as it percolates to the masses. The basic purpose of science communication is not only to tell the masses what is scientific and what is superstition, but also to develop among them the scientific temperament, a scientific approach to the things enabling them to decide themselves what is rationaland what irrational, what is acceptable logically and what is to be abandoned as rubbish. It is enabling the masses to be patient and innovative in time of crises. Though the rapid developments in the field of information technology, biotechnology and also medical sciences, have led to considerable increase in popular science writing and coverage of science related events over the years, but we have miles to go to make our popular science writing qualitatively acceptable.

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PCST Network

Public Communication of Science and Technology

 

Communicating science
Through mass media to masses

Gopal Singh  

Communicating science through mass media is not like communicating or covering other subjects or beats. It carries not only information but also an attitude, a temperament and a way of life that is conducive to a rational living. Today the challenge before the science communicators is even greater with the development of technology and new media. The biggest challenge before a science journalist is how to communicate science related information to its receivers with clarity and understandably in such away as it percolates to the masses. The basic purpose of science communication is not only to tell the masses what is scientific and what is superstition, but also to develop among them the scientific temperament, a scientific approach to the things enabling them to decide themselves what is rationaland what irrational, what is acceptable logically and what is to be abandoned as rubbish. It is enabling the masses to be patient and innovative in time of crises. Though the rapid developments in the field of information technology, biotechnology and also medical sciences, have led to considerable increase in popular science writing and coverage of science related events over the years, but we have miles to go to make our popular science writing qualitatively acceptable.

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