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Public Communication of Science and Technology

 

CREATING THE CONCEPTUAL MODEL FOR THE DYNAMICS OF PUBLIC ENGAGEMENT

Saule Maciukaite-Zviniene  

The recent developments in policy making around Europe revive the new forms of governance by promoting participatory democracy and changing the relations between a state and a public. The challenges with regard to techno-scientific development, innovative governance approaches are needed to harness the dynamic societal forces to sustainable decisions of future science and technology. It is necessary to redesign current model of societal engagement in line with dynamic governance. The authors present the conceptual model based on the analysis of literature and selected worldwide 38 public engagement (PE) cases, focusing on such dimensions as anticipation, reflexivity, transdisciplinary mobilization of resources and responsible research and innovation. The authors divide the 38 PE cases in five methodological clusters: public communication, public consultation, public deliberation, public participation and public activism. Research findings show innovative aspects of current PE practices and factors either supporting or hindering successful PE. The results help to facilitate the understanding of interrelation among PE and dynamic governance with the purpose to find out new communication approaches how to increase the efficiency of science and technology policy making while dealing with societal challenges.

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