Public communication of science and technology as activity
Public Communication of Science and Tecnolgia (PCST) can be understood by different perspectives: as a kind of translation of scientific discourse; through of public communication models of Science and Technology; how a facet of scientific culture; and the forms of appropriation of scientific culture. Currently the perspective which views the PCST as a facet of scientific culture is highlighted, however, is very broad and therefore does not allow the design of the characteristics of the different activities that compose it. This paper presented in this theoretical work that aims to understand the science communication and the various particularities of this activity. Therefore, we base on the theory of activity, especially the contributions of EngestrÃ¶m (1999). Based on the principles of mediation and the division of labor, activity theory highlights six fundamental elements of human activity: the subject, the instrument, the object, the division of labor, community, and the rules. The subject is the science writer. The instruments are the various linguagems that comprise the PCST. The object of PCST is the scientific culture. The division of labor occurs through the actions conducted for the production of PCST and include: research, writing, editing, publishing, distribution and vary according to the media. The community responsible for producing the PSCT considered as science writer of community; it is a subset of the scientific community, as representing it in its productions. The rules that conduct the production of PCST are so many and so variable that depend on the stands to be produced, we understand that these rules are allocated, especially in writing and coercion exercised by the presumed recipient of PCST about the product.
ENGESTRÃ–M, Y. Activity theory and individual and social transformation. In. ENGESTRÃ–M, Y.; MIETTINEN, R.; PUNAMÃ„KI, R. Perspectivs on activity theory. Cambridge: Cambridge University Press, 1999.
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