PCST Network

Public Communication of Science and Technology


What comes after science communication models?

Meghie Rodrigues  

How has the use of new technologies and the Internet changed science communication models' "grand narrative"? The notions of deficit, dialogue and participation (TRENCH, 2008) have played an important role in examining the mechanisms through which science communication operates. They might not be as encompassing so as to grasp all the complexities of real scenarios in which science is communicated and shared - they are models, after all - but have set some milestones upon which an important part of the debate around science communication takes place. Such models, too, might not have gone unchanged with the rise and expansion of internet-based communications. This research proposes that it could be possible that even the idea of "model" itself is being challenged: the logics and nature of mass media differs of that of networked, online-based interactions and such fluidity might escape the borders posed by the idea of models in science communication. The proposal of this study is to put forth the notion of "modulation" (DELEUZE, 2000) as one of the possibilities for understanding this new scenario in which science is communicated. This paper derives from research developed at the Master of Science program in Scientific and Cultural Communication at the Laboratory of Advanced Studies in Journalism of Campinas University, Brazil, between 2012 and 2014.

A copy of the full paper has not yet been submitted.