“einblick”, the journal of the Deutsches Krebsforschungszentrum, has been published three to four times a year for nearly eleven years with a print run reaching 8000 copies per issue. Together with a variety of other instruments for internal and external communication, "einblick” attempts to make cancer research transparent, presenting difficult subjects in a comprehensive and understandable manner without oversimplifying them.

"einblick” publishes stories about new results, the aims of cancer research in Germany and how that research is organized. It presents people, new approaches in therapy and psychosocial aspects of cancer, books and news from congresses. Easy-to-read texts, illustrations that catch the eye and a layout which stimulates reading are the key to "einblick’s” success. Most of the articles are written by freelance science journalists to ensure an ”external view.”

"einblick’s” targeted audience is the general public: interested laymen, patients and their relatives, as well as journalists, scientists from other fields and politicians.

Who reads "einblick” and what do they think of this journal? Recently, a survey has been conducted by the editiors, the Zentrum fuer Umfragen, Methoden und Analysen in Mannheim and the Zentralen Einrichtung Biostatistik of the Deutsches Krebsforschungszentrum, with the results presented in this talk.

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PCST Network

Public Communication of Science and Technology

 

Insight into basic research
A journal as a bridge between science and the general public

Claudia Walther   Deutsches Krebsforschungszentrum

“einblick”, the journal of the Deutsches Krebsforschungszentrum, has been published three to four times a year for nearly eleven years with a print run reaching 8000 copies per issue. Together with a variety of other instruments for internal and external communication, "einblick” attempts to make cancer research transparent, presenting difficult subjects in a comprehensive and understandable manner without oversimplifying them.

"einblick” publishes stories about new results, the aims of cancer research in Germany and how that research is organized. It presents people, new approaches in therapy and psychosocial aspects of cancer, books and news from congresses. Easy-to-read texts, illustrations that catch the eye and a layout which stimulates reading are the key to "einblick’s” success. Most of the articles are written by freelance science journalists to ensure an ”external view.”

"einblick’s” targeted audience is the general public: interested laymen, patients and their relatives, as well as journalists, scientists from other fields and politicians.

Who reads "einblick” and what do they think of this journal? Recently, a survey has been conducted by the editiors, the Zentrum fuer Umfragen, Methoden und Analysen in Mannheim and the Zentralen Einrichtung Biostatistik of the Deutsches Krebsforschungszentrum, with the results presented in this talk.

A copy of the full paper has not yet been submitted.

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