The purpose of this article is to show how to develop information strategies in different contexts and media in the environment of scientific communication in the digital age, particularly, under the conditions of web media and its role in museum activities that can influence the decisions made to promote the democratization of knowledge and to support lasting relationships among science, technology and society.
It is argued that the construction of communication and the use of information in different contexts and media requires organizational communication strategies. These are able to manage and to make the information available in different media, in the analyzed case, the museums. These are also able to establish relationships between motivation and the interest in information retrieval. These technologies include virtual reality, virtual spaces, database, information systems, graphic computer, digital image processing, expert systems, knowledge representation, information organization and information retrieval.
Considering the scientific communication, this paper aims to reflect on the information strategies of appropriation in the context of site media museums. This depends not only on coordinated work between computer professionals (from different areas?) for the implementation of systems, but also on the capacity of professionals of information science and applied social sciences to overcome differences and to find solutions on the role of technology in creating processes and the use of information in the cultural background. This proposal includes revealing how the images of widespread spaces by virtual means, through social networks can minimize such disagreements.
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