Objectives of science communication are popularization of science for the developing countries like India and stimulation of scientific temper among people .We can spread awareness among people about scientific aspects of events, happenings, and natural phenomena and about scientific principles around us in daily life. Animated science cartoons are new arrival and more attractive and impressive nowadays. Science related issues can be easily communicated to the people in the form of animated science cartoons. It is an entertainment to the people without making them aware of the fact that they are under the trail of science communication. Animated science cartoon is a wonderful tool for explaining and high lighting various Scientific, Environmental concepts and Problems among all levels of people. This form of science communication, explains complex science subjects in easily understandable way because it is novel and enjoyable one. Visual images communicate more readily to the people than other media. Animated science cartoons carries information about new research, subject or data message or concept in a simple lucid and comprehensible manner to the lay audience. It attracts your attention towards a problem in a thought provoking and interesting way.

If TV cartoon are shown with science message, children will surely learn development in science and technology with more interest. Animated e- book can also be prepared with text, audio, video and animated movies. If the dry text books are converted into animated e-book and the concepts are explained through the animated cartoon characters such as Boojho and Paheli, Vikramaditan and Vedalam, Tom and Jerry, Paramathaguru and his disciples, etc., the children will certainly learn with more interest. Even knowledge on social issues like health and hygienie, environmental issues, etc. can be imparted to the common man through animated science cartoons with the popular characters among the people.

Methodology to develop animated science cartoon is to identify the science and technological issues which are directly related to the targeted audience and the animated science cartoons are developed in regional language. Animated science cartoons which are in the form of CD are portable, take up less space. It can be distributed anywhere. It is an interactive form and contains text, pictures, audio, video and animations which enhance the message that the science communicator is trying to convey. The main features are readability, usability, availability, portability, changeability and multimedia capability. It can be easily modified and updated

List of animations taken for the case study are
1. Evil effect of smoking–It creates awareness among the people that smoking is injurious to health and create cancer problem. Feedback is received from the college students, youths and common man
2. Cleanliness and hygiene through Paramathaguru–Feedback received from school children, women’s self help groups, paramedical students and B. Ed students
3. Global warming issues–Feedback received from Engineering College students.
4. Advancements in Science and Technology through Vikramaditan and Vedalam character–Feedback received from Engineering college students and common man
5. Natural calamities–An over view–feedback received from Common man
6. Thirukkural and science–Feedback received from school children and Arts College students.

Conclusion
Animated Science cartoon movies are thus an extremely popular visual medium that use an artistically simplistic
style to communicate deep seated cultural assumptions and scientific thoughts and therefore Animated cartoons of science are an ideal source for analyzing popular image of science. Animated science cartoon is thus one form of science communication sandwiched between the slices of entertainment can rightly harvest people’s attention. This approach is more accessible to less educated people, youth and Children. This would spread right down to the village level too. Animated science cartoon has the potential to serve both ends, a science communicators as well as common man almost with equal weightage.

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Public Communication of Science and Technology

 

Effectiveness of animated science cartoon among lay audience and educated people-A case study

L. Kesavan   Periyar Maniammai University

Objectives of science communication are popularization of science for the developing countries like India and stimulation of scientific temper among people .We can spread awareness among people about scientific aspects of events, happenings, and natural phenomena and about scientific principles around us in daily life. Animated science cartoons are new arrival and more attractive and impressive nowadays. Science related issues can be easily communicated to the people in the form of animated science cartoons. It is an entertainment to the people without making them aware of the fact that they are under the trail of science communication. Animated science cartoon is a wonderful tool for explaining and high lighting various Scientific, Environmental concepts and Problems among all levels of people. This form of science communication, explains complex science subjects in easily understandable way because it is novel and enjoyable one. Visual images communicate more readily to the people than other media. Animated science cartoons carries information about new research, subject or data message or concept in a simple lucid and comprehensible manner to the lay audience. It attracts your attention towards a problem in a thought provoking and interesting way.

If TV cartoon are shown with science message, children will surely learn development in science and technology with more interest. Animated e- book can also be prepared with text, audio, video and animated movies. If the dry text books are converted into animated e-book and the concepts are explained through the animated cartoon characters such as Boojho and Paheli, Vikramaditan and Vedalam, Tom and Jerry, Paramathaguru and his disciples, etc., the children will certainly learn with more interest. Even knowledge on social issues like health and hygienie, environmental issues, etc. can be imparted to the common man through animated science cartoons with the popular characters among the people.

Methodology to develop animated science cartoon is to identify the science and technological issues which are directly related to the targeted audience and the animated science cartoons are developed in regional language. Animated science cartoons which are in the form of CD are portable, take up less space. It can be distributed anywhere. It is an interactive form and contains text, pictures, audio, video and animations which enhance the message that the science communicator is trying to convey. The main features are readability, usability, availability, portability, changeability and multimedia capability. It can be easily modified and updated

List of animations taken for the case study are
1. Evil effect of smoking–It creates awareness among the people that smoking is injurious to health and create cancer problem. Feedback is received from the college students, youths and common man
2. Cleanliness and hygiene through Paramathaguru–Feedback received from school children, women’s self help groups, paramedical students and B. Ed students
3. Global warming issues–Feedback received from Engineering College students.
4. Advancements in Science and Technology through Vikramaditan and Vedalam character–Feedback received from Engineering college students and common man
5. Natural calamities–An over view–feedback received from Common man
6. Thirukkural and science–Feedback received from school children and Arts College students.

Conclusion
Animated Science cartoon movies are thus an extremely popular visual medium that use an artistically simplistic
style to communicate deep seated cultural assumptions and scientific thoughts and therefore Animated cartoons of science are an ideal source for analyzing popular image of science. Animated science cartoon is thus one form of science communication sandwiched between the slices of entertainment can rightly harvest people’s attention. This approach is more accessible to less educated people, youth and Children. This would spread right down to the village level too. Animated science cartoon has the potential to serve both ends, a science communicators as well as common man almost with equal weightage.

A copy of the full paper has not yet been submitted.

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