In these ten years, the importance of science communication has become recognized by governments and scientific communities. Many types of science events are being held every weekend, from lectures, symposium, workshops, public opening of research institutes, to science café, throughout the country, and most of them are organized by scientific institutes or groups related to science. These events attract people, but participants tend to become regular. These events’ name are with scientific terms and speakers’ name on the leaflets for publicities are only scientists ones. With these strategies, in spite of the flourish of multiple science communication attempts, public awareness and literacy for science are not seemed to be reacted.

There are people who have some interests in science without explosion and even self consciousness. For example, some people have some allergic feelings to the words related to science, but they can eagerly listen to the story with scientific explanation on some daily phenomenon. If approaches of science communication to these kinds of people are successful, public awareness and literacy of science can be improved.

We have planned and executed several noteworthy attempts to evoke sleeping interests in science by “lurefishing”with cultures other than science. Scientific events like science cafes were planned featuring popular cartoon films, literatures and mythology, traditional performing arts or else. These events succeeded to collect different participants from other ‘normal’ science events. The names of other cultures worked like ‘lure’ in fishing. Such “fished” comers for science events seemed to be sometimes rather puzzled by scientific contents of the events, but some satisfied and evoked some interests to science.

We would like to introduce an example of the attempts as “Kitchen Science": the combination cooking and science. The science experiment classroom with cooking is effective for not only children but also parents for awareness of science. These events are successful in showing relation among public living and science & technology. The effective model working for attracting parent-child to science will be discussed.

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Public Communication of Science and Technology

 

Making the most of other cultures–Attract people’s attention by “blending science”
Case studies in “kitchen science”

Marika Uchida   The University of Tokyo, Tohoku University

Fuji Nagami   The University of Tokyo, Tohoku University

Osamu Sakura   The University of Tokyo, Tohoku University

In these ten years, the importance of science communication has become recognized by governments and scientific communities. Many types of science events are being held every weekend, from lectures, symposium, workshops, public opening of research institutes, to science café, throughout the country, and most of them are organized by scientific institutes or groups related to science. These events attract people, but participants tend to become regular. These events’ name are with scientific terms and speakers’ name on the leaflets for publicities are only scientists ones. With these strategies, in spite of the flourish of multiple science communication attempts, public awareness and literacy for science are not seemed to be reacted.

There are people who have some interests in science without explosion and even self consciousness. For example, some people have some allergic feelings to the words related to science, but they can eagerly listen to the story with scientific explanation on some daily phenomenon. If approaches of science communication to these kinds of people are successful, public awareness and literacy of science can be improved.

We have planned and executed several noteworthy attempts to evoke sleeping interests in science by “lurefishing”with cultures other than science. Scientific events like science cafes were planned featuring popular cartoon films, literatures and mythology, traditional performing arts or else. These events succeeded to collect different participants from other ‘normal’ science events. The names of other cultures worked like ‘lure’ in fishing. Such “fished” comers for science events seemed to be sometimes rather puzzled by scientific contents of the events, but some satisfied and evoked some interests to science.

We would like to introduce an example of the attempts as “Kitchen Science": the combination cooking and science. The science experiment classroom with cooking is effective for not only children but also parents for awareness of science. These events are successful in showing relation among public living and science & technology. The effective model working for attracting parent-child to science will be discussed.

A copy of the full paper has not yet been submitted.

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