Metaphor, of course, is an essential component of poetic language. The central role of metaphors in science seems to ensure that science is open-ended, suggesting that conceptions of reality will always be open to change and interpretation. This study aims to examine some of the uses of metaphor in science communication and to provide a conceptual understanding on this topic. As we shall see, metaphor enters into the communication of scientific ideas and at times influences the formulation of scientific problems and the ways in which problems are conceptualized and approached. This paper specially deals with metaphor in electronic communication. The use of metaphors helps us understand new concepts, and the way that we talk about electronic communications is highly metaphorical.

For instance, the idea of cyberspace as a place is reinforced by the media as well as by the people who use electronic communication. And the people who communicate online frequently discuss aspects of cyberspace; what it is, where it is, when it is, and who its citizens are. Cyberspace has become then, a commonly used term for representing this system of electronic interactions. Thus we use the words, “cyberspace”, “information highway” and “the Net” for electronic communications.

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Public Communication of Science and Technology

 

Metaphor as a medium of electronic communication

P. Manickam   Bharathidasan University

C Kurinchivanan   Bharathidasan University

Metaphor, of course, is an essential component of poetic language. The central role of metaphors in science seems to ensure that science is open-ended, suggesting that conceptions of reality will always be open to change and interpretation. This study aims to examine some of the uses of metaphor in science communication and to provide a conceptual understanding on this topic. As we shall see, metaphor enters into the communication of scientific ideas and at times influences the formulation of scientific problems and the ways in which problems are conceptualized and approached. This paper specially deals with metaphor in electronic communication. The use of metaphors helps us understand new concepts, and the way that we talk about electronic communications is highly metaphorical.

For instance, the idea of cyberspace as a place is reinforced by the media as well as by the people who use electronic communication. And the people who communicate online frequently discuss aspects of cyberspace; what it is, where it is, when it is, and who its citizens are. Cyberspace has become then, a commonly used term for representing this system of electronic interactions. Thus we use the words, “cyberspace”, “information highway” and “the Net” for electronic communications.

A copy of the full paper has not yet been submitted.

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