In Japan, there has been a long tradition of activities for Public Understanding of Science and Technology(PUST). While it is difficult to specify the starting point of such activities, we can recognize that one of the most important years was 1960 when the natonal science week was established. This may well have been the first such national science and technology week in the world. PUST activities mean what convey the pleasures of science to children. But you know those are top down activities. Such a long tradition of PUST in Japan has changed since 2005. The big change was triggered by a new key word “Science Communication.” Although the concept of Science Communication has introduced into Japan since around 2000, it has had little influence till 2005. In 2005, the word“Science Communication” first appeared in the White Paper on Science and Technology 2004. It was an epoch- making event. Since then almost everything has changed. I recognized that one of most important things is a new name or word because people like novel movements and activities. I discuss about the transition from PUST to science communication in Japan. And I also show you our action plan for propagating science communication concept in Japan.

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Public Communication of Science and Technology

 

New wine must be put into new wineskins
The new key word “Science Communication” has changed PUST policy in Japan

Masataka Watanabe   Japan Science and Technology Agency

In Japan, there has been a long tradition of activities for Public Understanding of Science and Technology(PUST). While it is difficult to specify the starting point of such activities, we can recognize that one of the most important years was 1960 when the natonal science week was established. This may well have been the first such national science and technology week in the world. PUST activities mean what convey the pleasures of science to children. But you know those are top down activities. Such a long tradition of PUST in Japan has changed since 2005. The big change was triggered by a new key word “Science Communication.” Although the concept of Science Communication has introduced into Japan since around 2000, it has had little influence till 2005. In 2005, the word“Science Communication” first appeared in the White Paper on Science and Technology 2004. It was an epoch- making event. Since then almost everything has changed. I recognized that one of most important things is a new name or word because people like novel movements and activities. I discuss about the transition from PUST to science communication in Japan. And I also show you our action plan for propagating science communication concept in Japan.

A copy of the full paper has not yet been submitted.

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