BACKGROUND

The radio is an instrument of communication to all the strata of the diverse Indian society Companion and a source of information and entertainment.

Its affordability, accessibility in almost all the houses and work places.

It is one of the few media of communication after the print media especially in the rural areas.

OBJECTIVES

1  Simulation of scientific temper across whole of India.

2  Inculcation of scientific concepts at an early age.

3  To encourage children/youth for experimentation and thinking.

4  To learn new solutions from people and make people more aware, confident and self‐reliant.

5  To set an example and then to produce more on similar lines for public welfare.

SIGNIFICANCE

We decided to take‐up this project and conceptualize the innovative science communication programme on a much larger scale using effective media and non‐formal offshoot material to communicate common science related problems of day to day life. METHODS The following methodology was designed and implemented to achieve the right blend of interest and involvement along with listening to the radio broadcast. Conceptualization of the science program to be broadcast Production of episodes of the program Announcement of the program on the radio broadcast throughout the country. Registration by listeners of the program, by posting their details and addresses, so that the outreach material could be sent to them in advance of the program Registered Members database is created and managed.Development of Outreach Material (Wall Charts, Activities, Experimental kits etc)The low cost Outreach Material is sent to the registered members by post.The program is broadcast in a lucid flow of episodes as scheduled throughout India.Registered members then listen to the program and simultaneously work with the kits and learnProject Head built in mechanism to receive feedback from listeners.

RESULTSWe implemented the concept of Outreach Material for a Science Radio Serial, “Human Evolution”which was broadcast in 18 languages simultaneously all over the country. This was maybe the world’slongest science radio serial and spanned the entire nation. More than 1,52,500 children had registeredfor this serial. The registration figures (rounded off) for the different languages are given under:Assamese‐3,000 Tamil‐30,000 Bengali‐6,000 Telugu‐4,500 Hindi‐40,000 Kannada‐6,000 Oriya‐5,000 Malayalam‐6,000 Punjabi‐3,000 Sindhi‐1,500 Kashmiri‐1,500 Konkani‐2,000 Urdu‐3,000Manipuri‐2,000 Marathi‐8,000 English‐5,000 Gujarati‐24,000 Nepali‐2,000

CONCLUSION

A vast geographical area was covered where the non‐formal outreach material was highly effective.

The element of interactivity ensured that communication overcame the barrier of language to a great extent.

Message generated desired impact as could be gauged by the feedback.

The radio serial help the people to shape their imagination and satiate their curiosity at the same time trigger the thought process necessary for advancement with help of science.

The innovations introduced helped the participants to correlate science with real life scenarios.

An Unique network immerged

Low cost science communication ideas like survey of traditional science toys, survey of Instrument for drudgery reduction for women, Mobile Science centers on Bullock cart, Camel cart were developed.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Go to the People ‐An innovative approach for science communication in India

Abhay Kothari   Manthan Educational Programme Society

BACKGROUND

The radio is an instrument of communication to all the strata of the diverse Indian society Companion and a source of information and entertainment.

Its affordability, accessibility in almost all the houses and work places.

It is one of the few media of communication after the print media especially in the rural areas.

OBJECTIVES

1  Simulation of scientific temper across whole of India.

2  Inculcation of scientific concepts at an early age.

3  To encourage children/youth for experimentation and thinking.

4  To learn new solutions from people and make people more aware, confident and self‐reliant.

5  To set an example and then to produce more on similar lines for public welfare.

SIGNIFICANCE

We decided to take‐up this project and conceptualize the innovative science communication programme on a much larger scale using effective media and non‐formal offshoot material to communicate common science related problems of day to day life. METHODS The following methodology was designed and implemented to achieve the right blend of interest and involvement along with listening to the radio broadcast. Conceptualization of the science program to be broadcast Production of episodes of the program Announcement of the program on the radio broadcast throughout the country. Registration by listeners of the program, by posting their details and addresses, so that the outreach material could be sent to them in advance of the program Registered Members database is created and managed.Development of Outreach Material (Wall Charts, Activities, Experimental kits etc)The low cost Outreach Material is sent to the registered members by post.The program is broadcast in a lucid flow of episodes as scheduled throughout India.Registered members then listen to the program and simultaneously work with the kits and learnProject Head built in mechanism to receive feedback from listeners.

RESULTSWe implemented the concept of Outreach Material for a Science Radio Serial, “Human Evolution”which was broadcast in 18 languages simultaneously all over the country. This was maybe the world’slongest science radio serial and spanned the entire nation. More than 1,52,500 children had registeredfor this serial. The registration figures (rounded off) for the different languages are given under:Assamese‐3,000 Tamil‐30,000 Bengali‐6,000 Telugu‐4,500 Hindi‐40,000 Kannada‐6,000 Oriya‐5,000 Malayalam‐6,000 Punjabi‐3,000 Sindhi‐1,500 Kashmiri‐1,500 Konkani‐2,000 Urdu‐3,000Manipuri‐2,000 Marathi‐8,000 English‐5,000 Gujarati‐24,000 Nepali‐2,000

CONCLUSION

A vast geographical area was covered where the non‐formal outreach material was highly effective.

The element of interactivity ensured that communication overcame the barrier of language to a great extent.

Message generated desired impact as could be gauged by the feedback.

The radio serial help the people to shape their imagination and satiate their curiosity at the same time trigger the thought process necessary for advancement with help of science.

The innovations introduced helped the participants to correlate science with real life scenarios.

An Unique network immerged

Low cost science communication ideas like survey of traditional science toys, survey of Instrument for drudgery reduction for women, Mobile Science centers on Bullock cart, Camel cart were developed.

A copy of the full paper has not yet been submitted.

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