Background: Rapid advancements in web technology make it possible for the scientists and related institutions including museums to have various possibilities of direct communication with the public. The reality is, however, there are not enough methods to design and manage effective website for the science communication. To make matters worse, web sites are larger and more complex today. There is a really a call for knowledge of web technology and communication in the area of science communication. Objective/Hypotheses: A major objective of our project is to model the effective portal website for the direct science communication, which make chances to connect scientists and the public. Methods: We are now trying practical research through providing actual website with the aim of providing cutting-edge science information since 2006 at the National Museum of Emerging Science and Innovation of Japan which is Japan's major science center located in Daiba, Tokyo. The project concerned tests the web development process and the behavior of visitors from various angles through detailed step by step. Moreover, we interviewed some of the science bloggers called "influencer" who have played a leading role in spreading information on the web. Whether they play up or not is directly linked to publicity. Results: We find some impediments to success of science communications on the web are determined by a wide variety of factors. At the very first, there are difficulties to get a lot of attentions to the website. Because it is hard for most scientist to keep a pace with the "influencer". Secondly, blog is not enough for the science communication. More attractive and aggressive framework are required. Finally, even website need face-to-face interviews to the user of the site on some extent to enhance the quality of site. Conclusions: There are some challenges in providing website for the science communication. Not only paying attention to the quality of content and user experience in the website, but the people related to science communication on the web also need to focus on how to involve the people surfing the web. We show latest achievements in the presentation.

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PCST Network

Public Communication of Science and Technology

 

How to design effective website for the science communication?

Shoji Ohashi   University of Tokyo

Yoshiko Uematsu   University of Tokyo

Atsushi Ozawa   National Museum of Emerging Science and Innovation

Mika Yamaguchi   National Museum of Emerging Science and Innovation

Kei Takeuchi   National Museum of Emerging Science and Innovation

Yuko Hashimoto – National Museum of Emerging Science and Innovation

Background: Rapid advancements in web technology make it possible for the scientists and related institutions including museums to have various possibilities of direct communication with the public. The reality is, however, there are not enough methods to design and manage effective website for the science communication. To make matters worse, web sites are larger and more complex today. There is a really a call for knowledge of web technology and communication in the area of science communication. Objective/Hypotheses: A major objective of our project is to model the effective portal website for the direct science communication, which make chances to connect scientists and the public. Methods: We are now trying practical research through providing actual website with the aim of providing cutting-edge science information since 2006 at the National Museum of Emerging Science and Innovation of Japan which is Japan's major science center located in Daiba, Tokyo. The project concerned tests the web development process and the behavior of visitors from various angles through detailed step by step. Moreover, we interviewed some of the science bloggers called "influencer" who have played a leading role in spreading information on the web. Whether they play up or not is directly linked to publicity. Results: We find some impediments to success of science communications on the web are determined by a wide variety of factors. At the very first, there are difficulties to get a lot of attentions to the website. Because it is hard for most scientist to keep a pace with the "influencer". Secondly, blog is not enough for the science communication. More attractive and aggressive framework are required. Finally, even website need face-to-face interviews to the user of the site on some extent to enhance the quality of site. Conclusions: There are some challenges in providing website for the science communication. Not only paying attention to the quality of content and user experience in the website, but the people related to science communication on the web also need to focus on how to involve the people surfing the web. We show latest achievements in the presentation.

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