Brazil is one of the countries that hold the largest biodiversity of the world; however, social and economic problems get in danger this position. In an effort to change, many animals and plants conservation programs have been developed there, but, the emotive and cognitive aspects of the individual, related to the natural environment where it lives, has not been much explored yet. That worsens in regions where there is poverty, ignorance and little access to cultural and educational quality. In parallel, it lives in a society where the scientific knowledge performs a essential place for social‐cultural development of mankind. This comes changing the way of thinking on education and how to disseminate informations, especially those stemming from advances’ science. Objective: This project intendes to offer a public with less access to scientific education, informations about the role of science for the conservation of animals and plants as a way to reduce the unequality of knowledge of plots of the excluded population from a quality education. It is a proposal that adds Zoo‐Botanic Foundation of Belo Horizonte‐Brazil experience and heritage of the animals and plants collections for the development of a scientific education, based on local knowledge and in the people interest by the animals and plants. In this context, the Zoo‐Botanic Foundation becomes the mediator, which combines the experience by citizen, to another way of seeing the world, based on the concepts that science offers. It constitutes an opportunity of the individual know of another way the environment where it lives.

Methods: For that, they were mounted exhibitions in order to influence the participant social, physical and personal contexts for well get its involvement. They were created various forms of interaction as games, panels, kits with signs of animals and fruits / seeds of plants from Brazil. These materials were mainly attractive and instigating with the objective to seduce the participant to be included in the theme. The written language was at a level that serves to various cognitive needs of the public, especially the semi‐literates and blinds. Knowing in advance where the exhibition would be mounted and what would be the public and socio‐environmental problems that face it was important to make it closer to the participants reality and, consequently, more attractive.

Results: As part of the results, records stated that from 2005 to 2007, about 139 thousand people were attended in 31 held exhibitions. They were produced games, interactive panels, banneres, folderes for exposure divulgation and for science, furniture exhibitors, including a nursery for the pet‐stick (Insect typical of the biome Brazilian Savannah and mascot of the project) and uniforms for the team responsible for the project.

Conclusions: It concludes that the exhibition provided, at various levels, new approaches on the role of science and the scientist for the preservation of species, including itself the fact of allowing the participant saw itself as a scientist and understood that the science must be democratic and exist primarily for the welfare of humanity. It was a succeeded project in many ways: effectiveness of equipment / interactive materials produced; public involvement; number of participants than expected; excellent receptivity in places where they were executed; intense and positive press coverage. Thanks to the support of the state body promoting the science (FAPEMIG), this project interfered in the thousands of people life with complex social trajectory. Its social, environmental and scientific character opens possibilities for new partnerships aimed their continuity in order to democratize and increasingly the scientific knowledge.

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Public Communication of Science and Technology

 

Itinerant exhibition for scientific communication about animals and plants as way of social inclusion

Cristiane Menegazzi   Fundação Zoo‐Botânica de Belo Horizonte

Liliane Evangelista   Fundação Zoo‐Botânica de Belo Horizonte

Brazil is one of the countries that hold the largest biodiversity of the world; however, social and economic problems get in danger this position. In an effort to change, many animals and plants conservation programs have been developed there, but, the emotive and cognitive aspects of the individual, related to the natural environment where it lives, has not been much explored yet. That worsens in regions where there is poverty, ignorance and little access to cultural and educational quality. In parallel, it lives in a society where the scientific knowledge performs a essential place for social‐cultural development of mankind. This comes changing the way of thinking on education and how to disseminate informations, especially those stemming from advances’ science. Objective: This project intendes to offer a public with less access to scientific education, informations about the role of science for the conservation of animals and plants as a way to reduce the unequality of knowledge of plots of the excluded population from a quality education. It is a proposal that adds Zoo‐Botanic Foundation of Belo Horizonte‐Brazil experience and heritage of the animals and plants collections for the development of a scientific education, based on local knowledge and in the people interest by the animals and plants. In this context, the Zoo‐Botanic Foundation becomes the mediator, which combines the experience by citizen, to another way of seeing the world, based on the concepts that science offers. It constitutes an opportunity of the individual know of another way the environment where it lives.

Methods: For that, they were mounted exhibitions in order to influence the participant social, physical and personal contexts for well get its involvement. They were created various forms of interaction as games, panels, kits with signs of animals and fruits / seeds of plants from Brazil. These materials were mainly attractive and instigating with the objective to seduce the participant to be included in the theme. The written language was at a level that serves to various cognitive needs of the public, especially the semi‐literates and blinds. Knowing in advance where the exhibition would be mounted and what would be the public and socio‐environmental problems that face it was important to make it closer to the participants reality and, consequently, more attractive.

Results: As part of the results, records stated that from 2005 to 2007, about 139 thousand people were attended in 31 held exhibitions. They were produced games, interactive panels, banneres, folderes for exposure divulgation and for science, furniture exhibitors, including a nursery for the pet‐stick (Insect typical of the biome Brazilian Savannah and mascot of the project) and uniforms for the team responsible for the project.

Conclusions: It concludes that the exhibition provided, at various levels, new approaches on the role of science and the scientist for the preservation of species, including itself the fact of allowing the participant saw itself as a scientist and understood that the science must be democratic and exist primarily for the welfare of humanity. It was a succeeded project in many ways: effectiveness of equipment / interactive materials produced; public involvement; number of participants than expected; excellent receptivity in places where they were executed; intense and positive press coverage. Thanks to the support of the state body promoting the science (FAPEMIG), this project interfered in the thousands of people life with complex social trajectory. Its social, environmental and scientific character opens possibilities for new partnerships aimed their continuity in order to democratize and increasingly the scientific knowledge.

A copy of the full paper has not yet been submitted.

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