The idea of the "Moon Eclipse 2.0" is very simple and effective and is born in the POE department of the Italian National Institute of Astrophysics, that has a long tradition of communication with the public both with traditional and the so called "new" technologies". The problem is: We are astronomers. You all are "the public". The Moon eclipse is one of the very beatiful and easy to observe phenomenon of the sky, perfectly observable also with naked eyes. We use to "explain" or "show" the eclipses, Moon and possibly Sun, via the Web, we have done this task several times in the last 5 years. On the March 3, 2007, we tried to ecperience a complitely different approache. The idea is: We, the astronomers, of course will introduce to the public, via the web site, the phenomenon and give all the info about the Moon Eclipse, but, differently from the past, we will ask to each people to show us, and to the community linked to the web site, " their own" Moon eclipse. Where they were? with friends or alone ? On the hill to avoid the light pollution or in the middle of the main square of the town? Please show me the face and the expression of your friend looking at the Moon etc.! A complitely new approach, in other words, and a framework within which we experienced a terrific success: more than 1.000 images uploaded in the gallery of the web site in less than 12 hours, the first during the eclipse! To grant the access also to very young kids also drawings are allowed for the upload (and are present in the gallery). A comment could be added to the images , not only descriptive, but also about feeling, emotions, inspirations due to the heavenly spectacle. The web site is already active (in italian) www.guardacheluna.com. Thanks also to an unexpected media coverage we had 800.000 single users in 4 days after the Moon eclipse! The statistcs of user that uploaded images has been possible because we asked also to fill a very simple form before the image upload. With amazement we realized that more than 50% of our "astronomers for a night" were not teacher or amateurs but "generic public", engaged by the possibility to participate to a "on the spot" community.

The analysis of users, their text left with images, comments we had via e mail gave us the possibility to analyse the reasons of the success and to plan for future "Web 2.0" astronomical events.

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Public Communication of Science and Technology

 

"Moon Eclipse 2.0"
Show me your eclipse!

Leopoldo Benacchio   INAF

Marco Malaspina   INAF

Elena Lazzaretto   INAF

The idea of the "Moon Eclipse 2.0" is very simple and effective and is born in the POE department of the Italian National Institute of Astrophysics, that has a long tradition of communication with the public both with traditional and the so called "new" technologies". The problem is: We are astronomers. You all are "the public". The Moon eclipse is one of the very beatiful and easy to observe phenomenon of the sky, perfectly observable also with naked eyes. We use to "explain" or "show" the eclipses, Moon and possibly Sun, via the Web, we have done this task several times in the last 5 years. On the March 3, 2007, we tried to ecperience a complitely different approache. The idea is: We, the astronomers, of course will introduce to the public, via the web site, the phenomenon and give all the info about the Moon Eclipse, but, differently from the past, we will ask to each people to show us, and to the community linked to the web site, " their own" Moon eclipse. Where they were? with friends or alone ? On the hill to avoid the light pollution or in the middle of the main square of the town? Please show me the face and the expression of your friend looking at the Moon etc.! A complitely new approach, in other words, and a framework within which we experienced a terrific success: more than 1.000 images uploaded in the gallery of the web site in less than 12 hours, the first during the eclipse! To grant the access also to very young kids also drawings are allowed for the upload (and are present in the gallery). A comment could be added to the images , not only descriptive, but also about feeling, emotions, inspirations due to the heavenly spectacle. The web site is already active (in italian) www.guardacheluna.com. Thanks also to an unexpected media coverage we had 800.000 single users in 4 days after the Moon eclipse! The statistcs of user that uploaded images has been possible because we asked also to fill a very simple form before the image upload. With amazement we realized that more than 50% of our "astronomers for a night" were not teacher or amateurs but "generic public", engaged by the possibility to participate to a "on the spot" community.

The analysis of users, their text left with images, comments we had via e mail gave us the possibility to analyse the reasons of the success and to plan for future "Web 2.0" astronomical events.

A copy of the full paper has not yet been submitted.

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