More than 70% of India`s population resides in rural areas. Majority of rural population in India carries out subsistence farming. The average rural Indian farmer is either illiterate or semi-literate, and if literate, even then cant communicate in English. Latest and advanced information related to market prices, weather forecasts, quality of land, pests control and crop management is vital for professional growth of farmers. Most small scale farmers are dependent on mediators for agro-based information and lack direct and immediate access to it, due to lack of infrastructure and low income.

In our present work, we conducted a survey of farmers and found that farmers often get swindled or misled because of dependency on some malicious and pretentious mediators. They do not have access to the internet, however communication means like radio, television and mobile phones have widely penetrated the rural areas. From our analysis, we analyzed certain prerequisites that are essential for effective information channel for the farmers. The details will be presented in the presentation.

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Public Communication of Science and Technology

 

Science communication for the rural people
A survey

Jagriti Singh   Institute of Mass Communication in Science & Technology,University of Lucknow

Sanjay Pandey   Institute of Mass Communication in Science & Technology,University of Lucknow

More than 70% of India`s population resides in rural areas. Majority of rural population in India carries out subsistence farming. The average rural Indian farmer is either illiterate or semi-literate, and if literate, even then cant communicate in English. Latest and advanced information related to market prices, weather forecasts, quality of land, pests control and crop management is vital for professional growth of farmers. Most small scale farmers are dependent on mediators for agro-based information and lack direct and immediate access to it, due to lack of infrastructure and low income.

In our present work, we conducted a survey of farmers and found that farmers often get swindled or misled because of dependency on some malicious and pretentious mediators. They do not have access to the internet, however communication means like radio, television and mobile phones have widely penetrated the rural areas. From our analysis, we analyzed certain prerequisites that are essential for effective information channel for the farmers. The details will be presented in the presentation.

A copy of the full paper has not yet been submitted.

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